Manchester, England To commemorate its 100th year, the Manchester operation of global marketing agency gyro has announced a calendar of celebratory campaigns and activities across 2013, celebrating the advertising industry’s past, present and future.
Over the course of its extensive history, gyro Manchester has worked on an abundance of clients and campaigns, from the creation of ‘Frontier Bob’, the mascot character for Frontierland theme park in Morecambe, to looking after global business-to-business giants such as ICI, British Steel and DAF trucks, with whom they have worked with for over 40 years. Today, the agency works with a roster of distinguished clients, including HP, AkzoNobel, ABN AMRO, Tetra Pak and DuPont.
Beginning as CAS in 1913, gyro Manchester has come a long way from its humble beginnings as a sole trader, selling advertising space in the local press from a bicycle. One of the first pure-play B2B agencies, CAS was for a long period owned by the Silverwood Group, alongside Alva Press, Customer Insight, Broadcast PR and Manchester Picture Company. A merger in 1998 saw CAS join forces with Broughton-Jacques, to become Cicero. And, through a series of acquisitions, Cicero bolstered its standing with established agency brands such as Hyde Burnett, Cypher Direct and Opus. In 2007, Cicero became part of the independent global network gyro
gyro was recently named BtoB Magazine’s 2013 Agency of the Year, in the large agency category. It is also currently the International Business Marketing Association’s Global Agency of the Year.
Managing Director of gyro Manchester Danny Turnbull, who joined the company in the 1990s, said, “When a business has such an impressive lineage it creates a burden of responsibility upon its current custodians, so it makes me immensely proud to have helped to steer this great and venerable agency into its 100th year.”
The agency will be marking its centenary with a series of events and thought leadership pieces, involving both contemporaries and clients. Highlights of the planned calendar of events include ‘AdApts’, a celebration of iconic advertising that will interpret original campaigns to bring work into the modern day. gyro Manchester will also be future gazing in their ‘100 Wonders’ competition. Focusing on the next generation, gyro will ask local children what they think life will be like in the future. The agency also recently completed a Consultancy Challenge with MBA students from Lancaster University Management School, whose research explores the agency model of the future. The results of this will be published later in the year.
“There are only a handful of agency brands that I am aware of that have achieved this feat,” said Turnbull. “Which without falling into the trap of being a chippy, parochial northerner (which I clearly am), to have done so in the North of England, in such challenging operating environments, makes it an even more impressive achievement.”
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Our mission is to create ideas that are humanly relevant. gyro is an Advertising Age Top 50 global ideas shop with 600 creative minds in 15 offices around the world. Globally gyro works with Audi, BBC, Deloitte, HP, John Deere, The Kellogg Company, Kimberly-Clark, Newell-Rubbermaid, SAP, Shell, Virgin Atlantic and USG. www.gyro.com