gyro Manchester Selected as Agency of Record for Workout In

Manchester [March 28, 2014] — gyro Manchester celebrate the win of ground breaking new client Workout In in true fitness style, with a work out for all staff.

gyro Manchester is proud to announce their new client win, fitness start-up Workout In. Piloting in Greater Manchester and Cheshire in the coming weeks, Workout In plans to transform the keep fit landscape with their concept of flexible personal training and group exercise classes delivered online. Thanks to a two-way video link up Workout In makes convenient, interactive workouts in your own home a friendly, motivating and personalised experience. Currently boasting a twenty strong team of specialised and REP level 3 plus qualified trainers, the brand plans to expand nationwide later this year. 

gyro Manchester has been selected to support Workout In in the launch of their unique service. This will include the brand and communications strategy as well as an extensive launch campaign. In keeping with the fitness theme, the partnership kicked off with this morning with a mandatory session for gyro staff.

On the decision to choose gyro as their agency Patricia Koch MD at Workout In said, “gyro came to us highly recommended and after our initial meeting everyone in our team just knew that they were the marketing agency to go with – the chemistry was just right. They immediately embraced our excitement about bringing fitness to people and couldn’t wait to get stuck in and get Workout In on the way.”

Danny Turnbull, MD at gyro Manchester said: “As an (albeit ageing) fitness fanatic I’m delighted that we’ve been appointed to this dynamic new brand. Not only have we shared morning workouts with the client but we’ve also been impressed by their enthusiasm and energy for this exciting market opportunity. It’s great to be in at the ground level with them so we can work alongside their team to help grow their business.”


About gyro

Our mission is to create ideas that are humanly relevant. gyro is an Advertising Age Top 50 global ideas shop with 600 creative minds in 15 offices around the world. Globally gyro works with Abbott, Audi, Deloitte, FedEx, HP, John Deere, Kimberly-Clark, Newell-Rubbermaid, SAP and USG.