London [August 11, 2014] – Fresh off being named 2014 Global B2B Agency of the Year in the U.S., gyro has opened its doors to a new flagship building in London.
gyro has brought together its two prestigious London-based agencies, gyro London and woolley pau gyro, under one roof at the new gyro building located at 15 Macklin Street in Covent Garden.
The spacious, four-story open plan mirrors the look and feel of gyro’s 14 offices around the globe. Previously, gyro London was located in Chelsea Harbor. woolley pau gyro moved from Tower Street in Covent Garden.
The global ideas shop is set to redefine the B2B scene in this important market, using the formula that has been successful around the world. It is only fitting, as the city of London has served as the foundation for all that gyro has accomplished during the past four years. The essence of its mission to create humanly relevant ideas was born here. Now it is a reality recognized in the way of new-business wins, new talent and the Global B2B Agency of the Year accolade from the International Business Marketing Association based in the U.S. Additionally, gyro London received Gold from the Institute of Practitioners in Advertising (IPA).
So far, 2014 has been a huge year for gyro London. Kate Howe recently took the reins as the new managing director of gyro London, teaming with Executive Creative Director Mike Shackle. Howe joined last month from FCB, where she was European president.
woolley pau gyro has also accomplished great success this year under the leadership of Managing Director Ed Shorthose and Executive Creative Director Dean Woolley. woolley pau gyro achieved the rare honor of receiving the IPA Platinum award for continued professional development. Moreover, the group received Gold for its work on Teva from the Pharmaceutical Marketing Society.
“The momentum continues to build for gyro London,” said Shackle. “Moving to such a vibrant part of the city will only ignite us to reach even greater heights.”
Howe said, “gyro London is set to redefine the B2B space using gyro’s independent approach, which has been so successful across the globe. Our new location will literally put us at the center of London, which is right where we need to be.”
“The new space is bigger, brighter and exactly right for these times. It’s very us,” added Woolley.
Shorthose said, “We’re very excited about sharing such an amazing new building with our cousins at gyro London. Covent Garden’s been home to woolley pau for 21 years, and to find the perfect location to expand into was a real challenge, but I couldn’t be happier with the result.”
Macklin Street dates back to the 17th century and was formed on the famous pastureland, Rose Field. Running across Macklin Street is Drury Lane, which is one of the oldest streets in Covent Garden, dating back to the Saxon times.
gyro’s new office is located at 15 Macklin Street, London, WC2B 5NG.
As a global ideas shop, our mission is to create ideas that are humanly relevant. gyro is the 2014 BMA Global B2B Agency of the Year and an Advertising Age Top 50 agency. gyro also serves as Global Marketing Advisor to Fortune. Our 600 creative minds in 14 offices work with top companies including BBC, Cars.com, DuPont, eBay, FedEx, HP, John Deere, SAP, Tate & Lyle, TD Ameritrade and USG. www.gyro.com