gyro, the global ideas shop, is the 2013 Business-to-Business Agency of the Year in the U.S.

BtoB Magazine, the top U.S. marketing publication dedicated to the b-to-b space, named gyro as the top large agency category for the first time.  The runner-ups in the category were Ogilvy & Mather and BBDO.

gyro was recognized for its consistent growth as well as its creative excellence. According to BtoB magazine: “Global agency gyro has seen its human approach to b-to-b marketing pay off with tremendous revenue growth, the addition of powerful clients and positive ROI for campaigns.”

All told, gyro has been named a top agency a total of 26 times in the past 18 years, globally.

“This is an iconic moment for our global ideas shop,” said gyro CEO and CCO Christoph Becker. “It is a celebration of all of our clients who appreciate our unconventional DNA and our obsession for innovation in the B-to-B space with humanly relevant ideas.”

gyro relaunched nearly three years ago, rallying its 15 offices globally around one mission: to create ideas that are humanly relevant. This message has resonated, drawing both top clients and top talent.

“We are independent. We are committed to our mission. And we are committed to each other and our strong UNO culture,” said Becker. “This is a testament to the passion and hard work from all of gyro across the globe as well as our intimate partnership with our clients.”

The year, gyro has been recognized both creatively and strategically by many top festivals and publications including the CLIO Awards, Art Director’s Club and New York Festivals.

gyro, which is known for its strong global UNO culture, has also been named a top workplace each of the past two years.


About gyro

Our mission is to create ideas that are humanely relevant. gyro is an Advertising Age Top 50 global ideas shop with 600 creative minds in 15 offices globally. Globally gyro works with Abbott, Audi, Deloitte, FedEx, HP, John Deere, The Kellogg Company, Kimberly-Clark, Newell Rubbermaid, SAP, Virgin Atlantic and USG.