gyro Paris: New Management Team, New Office


Paris [October 4, 2016] – gyro Paris has a new management team and office. These important changes are a direct result of gyro Paris’ strong business and creative success.

The changes also come as the new gyro Paris has become a part of the powerful Dentsu Aegis Network to create the first fully integrated, global B2People powerhouse.

Effective immediately, gyro Paris will now be led by a new management team consisting of General Manager Nathaël Duboc and Executive Creative Director/General Manager Sébastien Zanini. gyro Paris President Didier Stora is leaving this month to pursue other projects.

With more than 15 years of advertising agency and management experience, Duboc is poised to lead the charge at this important office after leading the business development of the agency. He was previously Deputy Managing Director & Partner at independent shop Ailleurs Exactement, and held account management roles at Hemisphere Droit (Havas Group). 

Sébastien Zanini has earned consistent, award-winning success throughout his career. He has won at nearly every major award show (Cannes Lions, Effies, One Show and Club des DA) working on important brands like Volkswagen, Sony, Audi, Fnac, Mondelez, Nivea Men, and Oxford. Prior to gyro, Zanini held stints at FCB Paris, BBDO and DDB Paris.

The team, which is rapidly expanding, recently relocated to an upscale new office located at 8 rue de l’Hôtel de Ville, 92200 Neuilly-sur-Seine.

The new office is 100% gyro style, combining an industrial touch, co-working spaces and open office. And since gyro has an unconventional DNA, the entrance is made through a large kitchen space, which creates immediately a “like home” feeling allowing human shared moments and open discussion.

The agency, which merged with ailleurs exactement in 2014 and became gyro:ailleurs exactement, will now be referred to as gyro Paris.

“gyro Paris has elevated gyro’s creative quality culture to new levels in terms of excellence, consistency and global recognition,” said Christoph Becker, gyro ceo+cco. “The energy and excitement of our new gyro home is contagious all over the world.”

The team has also just launched groundbreaking campaigns for Oxford Notebooks, Schneider Pen, Bureau Vallée and Zeiss. It has won a number of recent top awards including the Grand Prix from Strategies magazine for its “Stop, that’s enough!” campaign for the French Ministry of Family, Childhood and Women’s Rights.

Its current clients include major brands like Danone, Oxford, Crédit Foncier, JouéClub, Zeiss, Vivescia, MACSF, GIPHAR and Canson.

“Our team’s innovation, drive and dedication to our clients were critical to our growth and success in 2016,” said Duboc. “We’re excited to settle in to our beautiful new home and continue to ignite on all fronts with our unique business-to-people positioning.”

“Today we have a stronger, more powerful, and more creative agency that is poised for true greatness,” said Zanini. “I’m truly looking forward to all of the great things to come from our team.”


About gyro

As a global ideas shop, our mission is to create ideas that are humanly relevant. gyro is Advertising Age’s 2016 B-to-B Agency of the Year and the BMA’s 2016, 2015 and 2014 Global B-to-B Agency of the Year. Our 600 creative minds in 14 offices work with top companies, including Aflac, Danone, eBay, Google, HP, Hewlett Packard Enterprise, Jabra, John Deere, Tate & Lyle, TD Ameritrade, Teva, USG and Vodafone.