[San Francisco – November 9, 2012] gyro, the global ideas shop, has been tapped by SMART Technologies to create their first global brand campaign.
SMART provides innovative and interactive collaborative solutions for education, business and government. It is a global leader in interactive displays and related products.
Following its immense success in the education space, SMART is looking to expand its education footprint globally and grow its reach in the business market.
One of the key priorities for new Vice President of Marketing Jeff Lowe was to launch a global brand campaign.
The campaign will center around the idea that SMART Technologies inspires effective team collaboration and meaningful individual participation, and in the process ends the tragedy of disengagement for students and workers.
“Research shows us that 1 in 3 employees is engaged. This level of neutrality results in a lack of motivation and, in turn productivity”, said Lowe. “SMART Technologies solutions are inspiring collaboration across the classroom and in the workplace.
gyro San Francisco was hired to tell this story. “For any creative person, working with SMART is a dream come true,” said Steffan Postaer, Executive Creative Director, gyro San Francisco. “Their technology is advanced but the idea is so simple: With SMART everyone can contribute to something greater.”
We create ideas that ignite business decisions in a numb world. gyro is an Advertising Age Top 50 global agency deploying a digitally savvy, 600-employee team of creative professionals in 17 offices in nine countries throughout the world. Globally gyro works with Abbott, Audi, FedEx, HP, John Deere, L’Oreal, USG and Virgin Atlantic. https://www.gyro.com
SMART Technologies Inc. is a leading provider of collaboration solutions that change the way the world works and learns. As the global leader in interactive whiteboards, our focus is on developing a variety of easy-to-use, integrated solutions that free people from their desks and computer screens, making collaboration and learning with digital resources more natural. Our products have transformed teaching and learning in more than two million classrooms worldwide, reaching over 40 million students and their teachers. In business, our Freestorm™ visual collaboration solutions improve the way that people work and collaborate, enabling them to be more productive and reduce costs.