gyro Selects BrightEdge Platform for SEO and Social Performance Measurement

[SAN MATEO, CA]  BrightEdge, the leading
site, search and social management platform for global enterprises, today
announced that the largest global B2B-focused agency, gyro, has selected the
BrightEdge S3 management platform to boost organic and social SEO for its
international client base.


“Our ability to maximize the opportunity
across emerging digital channels is predicated on our people and process.
Central to that process is industry-leading technologies, and to that end,
we’ve partnered with BrightEdge, the SEO technology leader,” said Mike Hensley,
Global Executive Vice President-Global Hub for gyro.


Gyro’s unwavering focus on incorporating
social marketing into its agency offerings has spurred gyro to take advantage
of social tracking and recommendation features unique to BrightEdge’s platform,
including the ability to offer a BrightEdge Facebook score for clients’
domains. Additionally, gyro counts on BrightEdge’s share of voice reporting
tool to highlight the competitive advantage the agency brings to its clients.
Gyro is known around the world as the leading B2B agency and has been
recognized with 14 B2B Agency of the Year awards.


“We aim to deliver to our clients the most
effective SEO results by ensuring that campaign execution is measured against
success metrics that make sense for their business, encompassing both social
and search performance,” said Ryan DeShazer, Vice President, Global Practice
Leader – Search, gyro.


“We’re excited to work with gyro as they
leverage BrightEdge technology for its broad base of global customers,” said
Jim Yu, CEO of BrightEdge. “This is a great partnership with a search and
social pioneer and we look forward to enriching the BrightEdge S3 platform to
keep pace with our clients’ industry innovations.”


BrightEdge S3, with its scalability and
ease of customization, provides enterprises and agencies with a complete suite
that empowers cross-departmental collaboration to drive revenue from websites,
search engines and social networks as well as measure SEO performance.