NEW YORK – gyro, the world’s first full-service global creative B2B powerhouse, has hired Angela Kyle as the Head of New Business Development in the U.S. Kyle is a proven global new business leader with 20 years’ experience client-side as well as at agencies in both the U.S. and the U.K.
Kyle comes to gyro from Wolff Olins where she had driven substantial growth for the past four years as its Head of New Business. Some of her impressive wins have come from key sectors including financial services, media, technology, and non-profit including 3M, Viacom, the Metropolitan Museum of Art and ZocDoc.
Prior to Wolff Olins, she led business development for top media companies including Turner Broadcasting, IMG Media and Live Planet. Before that she was a senior strategist at Story Worldwide.
In her new role, Kyle will lead new business efforts, cross-network collaboration and partnerships for gyro in the U.S.
“Angela understands both the impact of strong creative as well as the power of media, data, analytics and technology. She knows what this combination of feeling and precision offers for B2B clients,” said Christoph Becker, global ceo+cco. “She is a proven new business magnet who is uniquely suited to help drive our goal of becoming the most influential global creative B2B powerhouse on the planet.”
“gyro is at a unique point in its growth cycle. There is so much opportunity in the B2B space and there is no one better positioned to bring expertise, excellence and value to this important and too often underserved community,” said Kyle. “I look forward to all of the great things to come.”
Outside of the marketing and advertising world, Kyle founded and continues to support PlayBuild, a start-up education venture focused on transforming urban spaces into outdoor design classrooms for kids.
As the world’s first full-service global creative B2B powerhouse, our mission is to create ideas that are humanly relevant. gyro is Advertising Age’s 2016 B2B Agency of the Year and the BMA’s 2016, 2015 and 2014 Global B2B Agency of the Year. Our 700 creative minds in 16 offices work with top companies, including Aflac, Danone, eBay, Google, HP, John Deere, TD Ameritrade, Teva, USG and Vodafone. gyro is a part of the Dentsu Aegis Network, which is the 2017 MediaPost Holding Company of the Year. www.gyro.com