MANCHESTER — gyro UK, Dentsu Aegis Network’s business-to-business marketing agency, has appointed Steve McCarron to lead the charge as Managing Director of its Manchester office.
McCarron joins from Cheetham Bell JWT, where he has been Managing Director since November 2014 having been Head of Planning there since 2008. Prior to Cheetham Bell JWT, he was Head of Media Arts at TBWA\Manchester.
gyro Manchester’s client list includes Marshalls Plc., FSC, DuPont, Opus Energy and Tate & Lyle.
Kate Howe, CEO of gyro UK said, “I am delighted to have Steve join us to lead the Manchester team in our next phase of growth. Since gyro became part of Dentsu Aegis Network in 2016, our Manchester office has gone from strength to strength thanks to a raft of new business wins and significant client growth. Steve brings a wealth of experience from creative and media roles which fits perfectly with gyro’s full-service offering.”
John Mathieson, COO of Dentsu Aegis Network North said, “This is a significant appointment for Dentsu Aegis North as we continue to develop our creative offer within the group. More and more clients are demanding integrated expertise in their communications and as B2B creative and media specialists, gyro supports our unique operating model of being able to deploy specialist agencies to deliver end-to-end solutions for the brands we work with. Steve will be key to delivering growth and championing our creative capabilities across the region.”
Steve McCarron, who starts at gyro on March 19th said, “gyro has a unique proposition as a B2B creative and media specialist with the might of the Dentsu Aegis Network behind it. I’m hugely excited to join the team and hope to be instrumental in delivering further success for gyro Manchester.”
As the world’s first full-service global creative B2B powerhouse, our mission is to create ideas that are humanly relevant. gyro is Advertising Age’s 2016 B2B Agency of the Year and the BMA’s 2016, 2015 and 2014 Global B2B Agency of the Year. Our 700 creative minds in 16 offices work with top companies, including Aflac, Danone, eBay, Google, HP, John Deere, Teva, USG and Vodafone. gyro is a part of the Dentsu Aegis Network, which is the 2018 and 2017 MediaPost Holding Company of the Year. www.gyro.com
About Dentsu Aegis Network
Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands – Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands.
Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services.
Dentsu Aegis Network North has offices in Manchester, Leeds, Edinburgh and Newcastle, employing 600 specialists and offering a distinctive and innovative range of products and services.