LONDON – June 17, 2010 – B2b agency gyro (GyroHSR) has appointed Ian Kerrigan as executive creative director.

Based in Chelsea Harbour, the headquarters of the London marketing agency, Kerrigan will head up a team of over one hundred creatives and planners and will work across the agency’s client roster including T-Mobile, American Express and Virgin Atlantic Airways.

Kerrigan joins from Critical Mass where he held the position of creative director, heading up the global Gucci and Rolex accounts. Prior to this Kerrigan worked as a creative director across Leo Burnett/Arc Worldwide. During this time, he worked across Samsung Mobile, as well as working on brands including Scottish Widows, Fiat, COI Think!, Tampax, Adidas and the Max Factor re-launch.

Kerrigan brings with him over twelve years of integrated marketing experience. He is a specialist in integrated marketing and all things interactive, Kerrigan’s experience spans the creation of DM, ecommerce sites, viral, experiential, TV campaigns and online advertising.

Throughout his career, Kerrigan has accumulated over thirty industry awards in Europe, the UK, North America and Australia.

Christoph Becker, chief creative officer at gyro, said: “In a word Ian is a total creative. While many started their career in TV and ended up in digital, Ian identified digital as the future when he started his career and moved across all channels. He has applied this forward thinking approach to everything he does and this made him the obvious choice for our ECD role.”

Kerrigan added: “My personal mantra is ‘Connect, Don’t Advertise’ and I feel gyro is the ideal place to express this and ultimately deliver great work for clients. gyro is at the forefront of innovation and I’m really looking forward to being a part of an agency that is genuinely integrated and who is defining the agency model of the future.”