LONDON – (July 13, 2009) – GyroHSR, the
world’s largest B2B agency has been awarded the integrated marketing brief for Nuffield
Health, the UK’s largest not for profit independent healthcare
provider, following a four-way pitch.
has been tasked with the next stage in the development of the Nuffield
Health brand following its acquisition and integration of Cannons
Health Clubs last year. Their work will support the ongoing
implementation of its innovative, integrated healthcare strategy.
will focus on positioning the organisation as the leading destination
for healthcare, fitness and wellbeing across its wide network of
hospitals, health clinics and centres. The first phase of the campaign,
which is set to launch in September, will use online, direct marketing,
guerrilla and above-the-line advertising to promote Nuffield Health’s
unique offering and to attract people to one of the organisation’s 50
fitness and wellbeing centres.
Richard Perry, Chief
Operating Officer, GyroHSR, says: “We are delighted to have been
appointed by Nuffield Health and excited by the opportunities this
brief presents. We know that we have the integrated services and
creative talent that will truly help deliver results and bring a
different way of thinking to the healthcare sector.”
Hart, Group Marketing Director, Nuffield Health, says: “GyroHSR’s
interpretation of our brief demonstrated its excellent understanding of
our objectives and its superior creative thinking set it apart from the
The project will be managed out of
GyroHSR’s London office. Creative Brief handled the tender process on
behalf of Nuffield Health.