GyroHSR Continues to Grow its Creative Offer

LONDON – (November 6, 2009) – GyroHSR, the
world’s largest B2B agency has appointed Max Lucci to the newly created role of
creative services director of its Chelsea Harbour HQ.

He
joins from boutique-creative agency, Re-Creative team, which he set up
in 2005. Lucci also previously worked at GyroHSR, where he was creative
director. Over the last five years at Re-Creative team, Lucci has been
responsible for the creative output across the agency’s London and New
York clients, including Vertu, Samsung, PC World, BMW and Three.

Lucci’s
appointment is part of GyroHSR ongoing creative strategy. He will
oversee the day-to-day duties of London’s creative department and
ensure creative excellence across all client output. Over the next 12
months, GyroHSR plans to grow its creative, digital and planning
departments by 50%.

Richard Perry, chief operations
officer, said “Lots of people who leave the agency decide that they
want to come back and it’s great to welcome Max back to the team”.

GyroHSR is also looking to fill the role of executive creative director for London.

In
June, GyroHSR announced the appointment of Christoph Becker as chief
creative officer in addition to a number of senior hires across,
planning, media and creative.