gyro (GyroHSR) Hires Lead Creative in New York

NEW YORK – (June 28, 2010) – gyro (GyroHSR) has hired creative vanguard Matthew McGregor-Mento as the executive creative director of the New York office. In his role, McGregor-Mento will be responsible for driving gyro New York’s creative agenda, continuing the company’s reputation for award-winning creative excellence.

“Matt has traveled a career path that has shaped him uniquely for the curator role that gyro’s executive creative directors now play in the gyro process for igniting ideas,” said Christoph Becker, chief creative officer, gyro. “His addition to the team will not only be great for the New York marketing agency but also for the whole network.”

Over the past 15 years, McGregor-Mento has been a trailblazer for agencies including C404, Ogilvy Interactive, Tribal DDB, the Kaplan Thaler Group and Mr. Youth. He has been an integral part of innovative social media, video, experiential and kiosk-based interactive projects for clients such as Pepsi, Sony, Philips, IBM, Nike, American Express, DHL, MoMA, LEGO and TiVO.