MANCHESTER – (February 23, 2010) – GyroHSR, the international marketing network, is today hosting a debate featuring some of the UK’s most influential brands, marketers and opinion formers. The big question on the table: as the UK recovers from one of the deepest and darkest recessions, should B-to-B marketers focus on building their brand or generate short-term demand to deliver revenue?
Kicking off today’s proceedings is a keynote speech by Lord Heseltine, his first public speech since his retirement from Haymarket Media Group. Also taking to the stage to fight it out for brand or demand is an impressive list of marketers, including:
- Richard Robinson, Google’s head of technology
- Simon Carter, marketing director of Fujitsu UK & Ireland
- Rebecca Fay, marketing director at the CarbonNeutral Company.
- Jan Duffy, Research Director, IDC Government Insights
- Peter Bulkley, Director, Strategic Marketing, David Brown
- Michael Kayser, Director, Pearson VUE
- Joel Harrison, Editor, B2B Marketing
- Fiona Perrin, Head Of Marketing, HSS Hire
- Tracey Rawling Church, Director of Brand And Reputation, Kyocera Mita
Leading the debate from GyroHSR will be: Richard Mabbott, global planning director; global B-to-B practice leader and CEO of North America Rick Segal; and GyroHSR’s COO Richard Perry.
The debate will see the expert panel draw on their own marketing experiences as they explore the burning issues facing B-to-B brands today, before passing judgement on what they believe to be most important: brand or demand.
To supplement today’s debate, GyroHSR has conducted a worldwide research study around the topic of B-to-B marketing in a recession. The study included insight from global marketing directors from leading B-to-B brands such as Reuters, DAF and Bupa. This can be downloaded here.
Danny Turnbull, managing director, GyroHSR Manchester comments: “Whether B-to-B marketers should be focusing on brand or demand is one the hottest and most highly contested debates currently raging in the industry. We’re thrilled to have Lord Heseltine on board; he will ensure that today we get to see some interesting, insightful and no doubt eventful debates.”