GYRO (GYROHSR) NAMED AGENCY OF THE YEAR FOR THE 15TH TIME IN 14 YEARS

CINCINNATI – (June 11, 2009) – B2b agency gyro announced today it won the Business Marketing Association’s (BMA) coveted Silver Sledgehammer award for Agency of the Year. With this distinction, the global ideas shop has now been named ‘Top Agency’ 15 times in 14 years by the Business Marketing Association International, Advertising Age’s BtoB magazine and B2B Marketing magazine.

gyro also received a Silver Sledgehammer in the “Best of Print” category for the Delta Dental “Look Deeper” campaign. The campaign features three different executions of stunning visuals of elements of nature — a mountain, an iceberg and a cloud — reimagined as a giant tooth. The copy reinforces Delta Dental’s areas of specialization — depth of its network, customer satisfaction and value of its service.

The Silver Sledgehammers recognize excellence in b2b marketing communications. The agency accepted the awards at last evening’s BMA Annual Conference in Chicago.

“This has been a blockbuster awards season for gyro clients and creative teams. We are privileged to again receive the designation of Agency of the Year from the BMA,” said Tom Rentschler, chief creative officer, North America, gyro. “It speaks to the collaboration with clients and our highly talented team to continue to deliver the best.”

In May, gyro won 13 Pro-Comm awards, in 11 divisions, on behalf of 10 clients — far exceeding the performance of any other agency in the competition. The agency also won 14 Chicago BMA Tower Awards, including six gold awards, in the same month.