GyroHSR Sails Into 2010 on Wave of Insight

LONDON – (Feb. 9, 2010) –GyroHSR has announced the
launch of a new data practice, Gyro Wave, which sees a partnership of
expertise between the marketing services specialist and data marketing
specialists Blueberry Wave.

The agreement is aimed at enabling clients to harness the
vast amount of information available to the modern business to achieve
more effective deployment of marketing programmes and greater ROMI. The
two businesses will combine their expertise and experience to inform
every element of campaigns for clients, from data planning and
consultancy through to technical design and database hosting.

The announcement comes in recognition of client demand for
greater alignment between data and analytics expertise and campaign and
creative planning. In 2009 GyroHSR conducted client research which
showed that there is an increasing need for agencies to enable more
effective use of customer and prospect data in line with marketing

Gyro Wave has already begun developing data solutions for a
number of clients.

Richard Mabbott, head of strategic planning, GyroHSR
comments: “From a market perspective, we are seeing an increasingly
data-centric future and we want to be in the strongest possible position
to capitalise on this for our clients. This partnership compliments
our existing planning expertise in CRM, loyalty and digital
communications and Blueberry Wave were the perfect fit for us to realise
our ambitions in this area.”

Pamela Bath Planning Director, Blueberry Wave adds: “Just
being able to capture and store data is not enough, our customers need
to be able to see the picture of their customers that it paints and to
ensure that as their marketing needs develop their data strategy does