NEW YORK – (June 22, 2010) – Rick Segal, GyroHSR’s worldwide president and chief practice officer, was elected to the board of directors of the Business Marketing Association (BMA) International.
“We are delighted to welcome Rick to the national BMA board,” said Gary Slack, chairman of BMA. “He is a highly respected leader in the business marketing profession and brings a passion for innovative and global thinking to a sophisticated group of business marketers.”
Segal co-founded GyroHSR, the world’s largest B-to-B agency, in 1981 and has held several executive positions before assuming his current role in April. He has been named to Crain’s BtoB magazine’s “Who’s Who” list every year since its inception, and was featured as one of 53 “Seers and Sages of the Techno-Future” by Forbes ASAP magazine. He was an Ernst & Young Entrepreneur of the Year finalist, and his comments have appeared in business, technology and marketing publications including Forbes, The New York Times, BusinessWeek, Newsweek and The Boston Globe. He also currently serves as vice chairman of BPA Worldwide, the audit bureau of the business and trade media industry, as a member of the national board of directors of the American Advertising Federation, a member of the executive committee of the Advertising Hall of Fame and a member of the advisory board of the Institute for the Study of Business Markets. He also serves on the board of the Ashbrook Center for Public Affairs at Ashland University.
Advertising Age listed GyroHSR among the “World’s Top 50 Agency Companies.”
The BMA is the preeminent service organization for professionals in business-to-business marketing and communications. The organization connects members with the kind of knowledge, people and programs that make achieving their companies’ objectives more efficient and effective.