gyro’s Mike Hensley Bestowed BMA’s Top Honors

DECEMBER 1, 2011] –
Hensley, executive vice president of gyro, the global ideas shop, received the
Business Marketing Association’s most prestigious honor today—the 2011 G.D Crain


The G. D.
Crain Award is named in honor of the founder of Crain Communications and one of
the founders of the Business Marketing Association. Created in 1969, the
annual award recognizes a BMA member for career achievement in
business-to-business marketing and exceptional service to the advancement of
the Association at the national level.


The G.D.
Crain Award carries with it election to the BMA Hall of Fame and an honorarium
from the Crain Foundation. 


“Mike has a
long history of success that only continues to grow through his great work here
at gyro,” said Christoph Becker, ceo+cco, gyro. “He has been an essential part
of the creation our global ideas shop. Our daily mission is to ignite
something. Mike has been igniting the agency business for decades.”

Rick Segal,
president worldwide
& chief practice officer said,
“On September 3, Mike and I inconspicuously
celebrated 30 years of professional partnership. All who have worked with Mike
over the years, or even more recently, know what a treasure he is to our
agency. Now, the whole industry is acknowledging this fact as well.”

has been a creative director, account planner and account director during his
30 years in the business. He has helped to build service and creative teams to
meet the global needs of major brands including John Deere, USG, GE, Kodak, BP
and others.


at HSR Business to Business, which he co-founded with Segal, he established the
agency’s digital practice in 1994 and helped launch the research and
brand-consulting group in 1998. Additionally, he developed many of the
processes, procedures and tools used to drive the agency’s planning and
delivery systems, as well as client satisfaction assessment. HSR merged with
gryo in 2009.


has served on a number of industry boards including the AAF and the BMA, where
he served as national chairman in 2005. He has been a BMA member since 1981 and
has also served as chairman of the international board and president of the
Cincinnati chapter.


About gyro

We create ideas that ignite business decisions in a numb world. gyro is
an Advertising Age Top 50 global
agency deploying a 600-employee team of creative professionals in 17 offices in
nine countries throughout the world.
Globally gyro works with Abbott, Audi,
FedEx, HP, John Deere, L’Oreal, USG and Virgin Atlantic.


More information, please contact:
Kenneth Hein
Marketing Director, North America

ignite something…

d: 212-915-2482
m: 347-501-2591