(LONDON) – January 13, 2011 – Heathrow Express, the fastest way to travel between central London and Heathrow Airport, has appointed a new agency covering creative, digital, and CRM. Following a competitive review involving 13 agencies, BAA operated Heathrow Express has consolidated its global agency roster into gyro.
Paul Brindley, Heathrow Express commercial director, said: “After a thorough selection process we have chosen gyro to help build brand awareness, support our sales objectives and to help continue driving high levels of international traffic to heathrowexpress.com. Our targets for growth are both aggressive and ambitious but follow a highly successful year, where our brand out-performed our competitors and the market in general. Strategically our focus will be to increase penetration in market sectors where we expect growth and continue our plan to enhance how we engage with our customers.”
Heathrow Express ran an innovative pitch process in November last year by engaging the initial shortlist of agencies with a one line brief ‘Deliver a creative solution which will drive increased revenues for a one and three year period’. The aim was to give the agencies the creative freedom to ultimately find a unique and strategic positioning for Heathrow Express.
gyro’s creative platform which answers the client’s requirement to transition its marketing communications from a rational to emotive space secured the £4+ million account.
The global account will be headed up by gyro’s chief operating officer, Richard Perry, “Working with a globally recognised brand such as Heathrow Express to ignite its already well-established international reputation is exactly the type of challenge we love.”
The London marketing agency will begin working with Heathrow Express from January 2011.