NEW YORK – Hiscox, the international specialist insurer, today kicked off the next evolution of its I’mpossible® campaign with a full-page ad in The New York Times in honor of International Women’s Day. This next phase celebrates the courageous spirit and strength of female business owners and executives. Hiscox’s I’mpossible campaign, an extension of the award-winning Encourage Courage® brand platform, focuses on the positive power of risk-taking to transform the seemingly impossible into something possible.
The new print ad features a hammer and applauds the women who courageously continue to lead the charge of breaking through the glass ceiling. Produced in partnership with gyro, Hiscox’s marketing and advertising agency of record, the ad encourages women to shatter this barrier.
“Hiscox remains committed to inspiring female business owners to overcome the impossible by fostering and supporting their courageous spirit,” said Russ Findlay, US Chief Marketing Officer at Hiscox . “We are proud to serve these business owners whether they are launching their businesses, hiring their first employees or creating new products. Not only today on International Women’s Day, but every day, Hiscox is dedicated to #PressforProgress by creating a gender inclusive environment and challenging others to do the same.”
Hiscox is also proud to support #SeeHer, a movement led by the Association of National Advertisers (ANA) whose mission is to increase accurate portrayals of women and girls in U.S. advertising and media by 20 percent by 2020, the 100th anniversary of women gaining the right to vote. The ANA is the largest marketing and advertising association in the U.S.
Hiscox is a global specialist insurer, headquartered in Bermuda and listed on the London Stock Exchange (LSE:HSX). Our ambition is to be a respected specialist insurer with a diverse portfolio by product and geography. We believe that building balance between catastrophe-exposed business and less volatile local specialty business gives us opportunities for profitable growth throughout the insurance cycle. It’s a long-standing strategy which in 2017 saw the business deliver a profit before tax (excluding foreign exchange) of £93.6 million despite reserving net $225 million for claims in the most costly year ever for natural catastrophes.
The Hiscox Group employs over 2,700 people in 14 countries, and has customers worldwide. Through the retail businesses in the UK, Europe, Asia and the US, we offer a range of specialist insurance for professionals and business customers as well as homeowners. Internationally traded, bigger ticket business and reinsurance is underwritten through Hiscox London Market and Hiscox Re & ILS.
Our values define our business, with a focus on people, quality, courage and excellence in execution. We pride ourselves on being true to our word and our award-winning claims service is testament to that. This information is neither intended nor should be construed to be a solicitation for the purchase of insurance by any US person or entity. For further information visit www.hiscox.com.
As the world’s first full-service global creative B2B powerhouse, our mission is to create ideas that are humanly relevant. gyro is Advertising Age’s 2016 B2B Agency of the Year and the BMA’s 2016, 2015 and 2014 Global B2B Agency of the Year. Our 700 creative minds in 16 offices work with top companies, including Aflac, Danone, eBay, Google, HP, John Deere, Teva, USG and Vodafone. gyro is a part of the Dentsu Aegis Network, which is the 2018 and 2017 MediaPost Holding Company of the Year. www.gyro.com