New York [Oct. 26, 2017] – Today, small business insurer Hiscox USA is launching a campaign to promote the “Hiscox Courage Award” at the Austin Film Festival (AFF). Voted on by the audience, the award is presented annually to a film that best embodies the virtue of courage and to the filmmaker who embraced risk to share the story.
As a leading sponsor of the AFF, Hiscox turned to its agency gyro to help create an unconventional campaign encouraging attendees to vote for what they consider the most courageous film. The award will follow the 180+ screenings that will take place over the course of the week-long festival.
The ads show examples of courage throughout the history of film. Copy reads: “It took until 1964 to show an interracial marriage on screen” and “It wasn’t until 1969 that a naked man was shown on screen.” The design and animations are inspired by legendary movie titles designer Saul Bass.
“Filmmakers have a tough – if not impossible – job just getting some of these brave films made,” said Kash Sree, executive creative director at gyro New York. “That’s what really inspired us as we looked to praise these courageous filmmakers for their creative work.”
The campaign will run from October 26 through November 2 and includes pre-roll idents, animations, and posters at the festival.
About Hiscox Small Business Insurance
Hiscox, the international specialist insurer, is the first company in the U.S. to offer insurance for small businesses direct, online, and in real-time. We provide professional liability, general liability and business owner’s insurance, underwritten by Chicago-based Hiscox Insurance Company Inc., which is rated ‘A’ (Excellent) by A.M. Best Company. Additional information can be found on the Why Choose Hiscox? page. Coverages are subject to underwriting and may not be available in all states. Hiscox Ltd is listed on the London Stock Exchange UK: HSX.
Hiscox also provides professional liability, property and specialty insurance to U.S. businesses through U.S.-based brokers. This communication does not constitute a solicitation of business by Hiscox’s syndicates at Lloyd’s, London.
As the world’s first full-service global creative B2B powerhouse, our mission is to create ideas that are humanly relevant. gyro is Advertising Age’s 2016 B2B Agency of the Year and the BMA’s 2016, 2015 and 2014 Global B2B Agency of the Year. Our 700 creative minds in 16 offices work with top companies, including Aflac, Danone, eBay, Google, HP, John Deere, TD Ameritrade, Teva, USG and Vodafone. gyro is a part of the Dentsu Aegis Network, which is the 2017 MediaPostHolding Company of the Year. www.gyro.com