Hobart Debuts ‘Spotlight’ iPad App

Cincinnati  [November 8, 2012] – Hobart, the world leader in commercial food equipment and service for the foodservice and grocery industries, has released the “Hobart Spotlight” iPad app. The app is designed to simply communicate with prospects and clients about Hobart, Traulsen and Baxter products.

To sell large commercial kitchen equipment takes long sales cycles, and a tenacious sales force that is armed with the right tools. From kitchens to crowded trade shows, talking to professional cooks and foodservice directors is difficult. They are continually working long hours and are short on both time and attention as they juggle to manage their businesses.

Hobart introduced the Spotlight app, which aims to put their products front and center in an innovative, compelling and engaging way that invites exploration. gyro Cincinnati designed the application to develop and repurpose Hobart tools and content that enable a more customized prospect or customer experience.

Ultimately, Hobart sales and service teams want to be able to better communicate with prospects and clients using more flexible, up-to-date technologies; the app lets users experience the features and function of all relevant equipment, search products, mark favorites and watch short demo videos.

“The Hobart Spotlight app will enhance the buying experience for our customers by allowing them to learn more about a piece of equipment from any location,” said Jenni Bair, brand marketing manager, Hobart. “Where a customer previously may have needed to visit a dealer showroom or attend a trade show to see Hobart equipment in action, they can now experience the equipment through the app.”

“This app really makes Hobart shine by showing off their innovation. It also serves a tremendously important purpose—to let their sales teams shine and show off Hobart equipment,” said Mike Tittel, executive creative director, gyro Cincinnati. “The Hobart Spotlight app is just part of an overall approach and great follow-up to Hobart’s successful ‘Get Back to Scratch’ social media movement.”


About gyro

We create ideas that ignite business decisions in a numb world. gyro is an Advertising Age Top 50 global agency deploying a 600-employee team of creative professionals in 16 offices in eight countries throughout the world. Globally gyro works with Abbott, Audi, FedEx, HP, John Deere, L’Oreal, USG and Virgin Atlantic. https://www.gyro.com

About Hobart

Hobart is the world leader in commercial food equipment and service for the foodservice and grocery industries. An ENERGY STAR® Sustained Excellence award winner in 2010, 2011 and 2012 and ENERGY STAR Partner of the Year in 2008 and 2009, Hobart manufactures products for warewashing and waste handling; food preparation; Baxter bakery; cooking; weighing, wrapping and labeling systems; and Traulsen refrigeration. Hobart equipment is supported by a national network of factory-trained service representatives in hundreds of locations across the United States. To learn more about Hobart, visit www.hobartcorp.com, connect on Facebook at www.facebook.com/hobartcorp or follow on Twitter at twitter.com/hobartcorp.