Inaugural AAF David Bell Award for Industry Service Debuts; gyro New York President Keith Turco Elected to AAF National Board of Directors

New York [April 2014] – gyro leadership received two special honors from the American Advertising Federation (AAF) during last week’s prestigious Advertising Hall of Fame ceremonies.

One of the centerpieces of the evening was the inaugural David Bell Award for Industry Service named in honor of gyro Chairman David Bell (Hall of Fame Class of 2007). The award was introduced to recognize extraordinary and unique contributions and service to the advertising community and industry as a whole. Bell presented this first honor posthumously to The Martin Agency’s legendary Mike Hughes (1948-2013).

Prior to becoming Chairman of gyro, Bell served as CEO of three of the largest industry companies – Bozell Worldwide, True North Communications and The Interpublic Group of Companies, Inc. He is the only industry executive ever to lead all industry associations – The American Association of Advertising Agencies, the American Advertising Federation, The Ad Council, and The Advertising Educational Foundation. Bell was a senior advisor to Google from 2006 to 2009 and is currently a senior advisor to AOL for its comeback.

Earlier in the evening, gyro New York President Keith Turco was officially appointed to the AAF National Board of Directors. Turco has been at the helm of gyro’s rapidly expanding New York office since 2010. Under his watch, gyro New York has more than tripled in size adding several A-list and Fortune 100 clients.

Prior to joining gyro, he was head of corporate marketing for CA Technologies, following a lengthy stint as senior partner and worldwide group account director at OgilvyOne Worldwide.

“gyro is deeply committed to building the true relevance of our great advertising industry,” said Christoph Becker, ceo+cco, gyro. “These two important appointments are a strong example of our utmost commitment to the industry at large.”

gyro is the Ad Age 2014 Business-to-Business Agency of the Year runner-up. Additionally, gyro was BtoB Magazine’s 2013 Large Agency of the Year and the Business Marketing Association’s 2012 Agency of the Year.


About gyro

Our mission is to create ideas that are humanly relevant. gyro is an Advertising Age Top 50 global ideas shop with 600 creative minds in 15 offices around the world. Globally gyro works with Abbott, Audi, Deloitte, FedEx, HP, John Deere, Kimberly-Clark, Newell-Rubbermaid, SAP, Virgin Atlantic and USG.

About the American Advertising Federation

The American Advertising Federation (AAF), the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry, is headquartered in Washington, D.C., and acts as the “Unifying Voice for Advertising.” The AAF also has 15 district operations, each located in and representing a different region of the nation. The AAF’s membership is comprised of nearly 100 blue chip corporate members comprising the nation’s leading advertisers, advertising agencies, and media companies; a national network of nearly 200 local federations, representing 40,000 advertising professionals, located in ad communities across the country; and more than 200 AAF college chapters, with over 6,200 student members. The AAF operates a host of programs and initiatives including the Advertising Hall of Fame, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Center on Multiculturalism, and summer Ad Camps for high school students. For more information on the full range of AAF programming, please visit