Introducing the gyro Ignition Series: Webinars for B2B Leaders

[Cincinnati] On Sept. 19, the gyro Ignition Series: Unconventional Webinars for B2B Leaders will debut. The series will feature three live, complimentary webinars featuring top B2B leaders paired with gyro executives.

The first session “Five Steps to Planning the Ultimate B2B Buyer Experience” will kick off on September 19 at 1 p.m. EDT at SAP’s Sara Larsen, Senior Director of Digital Marketing and gyro’s Cristina Heise, Director of Buyer Experience will share their practice of planning an intentional buyer experience to trigger the conversion behaviors companies’ need to success.  

Each webinar is designed to: help B2B executives raise their marketing to the next level, attract buyers to their brand and give them an edge on their competition.

“Buying millions of dollars worth of machine tooling equipment is completely different than choosing toothpaste at the grocery store,” said Adryanna Sutherland, president, gyro Cincinnati. “The B2B purchase decision process can be long and complex, involving many decision makers and influencers. The most successful marketers are those who provide the information–and experience–buyers are seeking throughout the entire buyer journey. These webinars will discuss a wide range of B2B marketing initiatives needed to plan and deliver a brand experience that is as professional as the products and services business’s represent.

When companies sign up for any of the webinars, they will automatically be entered to win a marketing workshop hosted by gyro. In the personalized, half-day forum, two of gyro’s marketing experts will come to the winning company to guide them through empowering exercises regarding buyers, their content needs, and innovative methods for measuring digital marketing efforts.

To learn more about the gyro’s webinar series and to sign up, visit


About gyro

We create ideas that ignite business decisions in a numb world. gyro is an Advertising Age Top 50 global agency deploying a 600-employee team of creative professionals in 17 offices in 10 countries throughout the world. Globally gyro works with Abbott, Audi, FedEx, HP, John Deere, L’Oreal, USG and Virgin Atlantic.