London [November 6, 2015] – Global audio and communications technology specialist Jabra has appointed gyro to be its lead global creative and strategic agency.
gyro has been appointed by Jabra to handle its creative and strategic business globally following a four-way pitch against undisclosed agencies.
gyro London will lead the global advertising account supported by gyro Singapore, Munich, Paris and Cincinnati. The pitch was overseen by CreativeBrief.
The agency will initially be tasked with aligning the business behind a global strategic and creative brand platform to amplify the brand, drive global consistency and create a more engaging brand story.
Rolf Berntsson, Senior Director Marketing Creation at Jabra said: “Jabra is all about a commitment to making life sound better through research, insights and expertise in sound. With gyro we have found the perfect partner to take our brand as well as our business in headsets and audio solutions to the next level. We were impressed with their global network and their truly collaborative approach to working together. That, alongside their creative and strategic acumen will help us drive our brand forward and help showcase how sound has the power to allow people to do more in every aspect of their lives.”
Kate Howe, Managing Director, gyro London added: “Jabra is an aspirational brand with a great history to match and the agency is excited to take on the challenge of shaping its future. We’re really looking forward to bringing Jabra’s passion and vision for a connected, global world to the forefront in a way that is humanly relevant.”
gyro London has also recently added big data company Teradata, Columbia Threadneedle Investments, Watco UK flooring products and bio-based products company Corbion to its client roster.
As a global ideas shop, our mission is to create ideas that are humanly relevant. gyro is the 2015 and 2014 BMA Global B2B Agency of the Year and an Advertising Age Top 50 agency. gyro also serves as Global Marketing Advisor to Fortune. Our 600 creative minds in 14 offices work with top companies including BlackBerry, Cars.com, DuPont, eBay, FedEx, HP, John Deere, SAP, Tate & Lyle, TD Ameritrade, Time Inc. and USG.
Jabra is the brand of GN Netcom, a subsidiary of GN Store Nord A/S (GN) – listed on NASDAQ OMX. A world leader in the development, manufacturing, and marketing of a broad range of communications and audio solutions, Jabra has a reputation for innovation, reliability, and ease of use that goes back more than two decades. Jabra’s consumer and business divisions produce corded and wireless headsets, plus mobile and in-office speakerphones that empower individuals and businesses through increased freedom of movement, comfort, and functionality. www.jabra.com