Manchester [April 16, 2015] – Marshalls, the UK’s leading landscape manufacturer, is launching a new campaign for its nationally accredited Marshalls Register scheme.
The Marshalls Register scheme is the leading landscape installer scheme in the industry, offering an exclusive organization of professionals a strong range of business benefits while ensuring the highest standards of workmanship are maintained.
To raise awareness among installers and celebrate this accreditation, the hard landscape manufacturer has launched “Marshalls Registered and Proud.”
One ad shows a pickup truck pulling away with cans attached to its bumper, only instead of “Just Married” it reads “Just Registered.” In another ad a filthy work van only has one area the driver bothered to clean off: the spot where the Marshall’s Register sticker is proudly displayed.
In order to tout its installer network as well as its superior products, Marshalls also launched a new integrated consumer effort.It clearly illustrates the pride customers have once Marshalls’ pavers are installed. In one ad, stadium lights shine on the driveway. In another, a mother and daughter remove their boots before walking on their driveway. Copy plays up not only the quality but also the installation of the product “which will give you a real burst of pride.” The tagline: “Marshalls. Creating Better Spaces.”
The campaign is rolling out in print, radio, direct mail, email, sales collateral, social media and online displays.
Founded in 2001, the Marshalls installer scheme currently has more than 1,000 members.
“This Marshalls Registered campaign truly captures the pride our installers have when they are Marshalls Registered,” said Liam Poole, Trade Marketing Manager Marshalls. “gyro Manchester clearly communicates the benefits our installers receive as well as the feeling they have once they have become accredited.”
Peter Davis, executive creative director of gyro Manchester, said:“When you’re proud of something you want to show it off to the world. This is certainly the case for installers who are Marshalls Registered as well as customers who have benefited from having Marshalls best-in-class product installed by the true experts.”
Danny Turnbull, managing director of gyro Manchester, said: “The Marshalls brand is a benchmark for excellence. It continues to outshine its competitors in customer service, manufacturing expertise and sustainable products. It was simply our job to tell this story in a humanly relevant way.”
Marshalls is the UK’s leading hard landscaping manufacturer and has supplied some of the most prestigious landmarks in the UK with hard landscaping solutions since 1890s. Marshalls strives to improve environments for everyone by using its expertise to create integrated landscapes that promote well-being, from using ethically sourced stone and providing products that alleviate flood risks, to creating innovative anti-terrorist street furniture. www.marshalls.co.uk
Marshalls Register of Approved Landscape Contractors and Driveway Installers is a national network of independent professional installers. They are not employed by Marshalls, but are strictly vetted and monitored by Marshalls’ expert assessors to ensure their levels of competence and performance. www.marshalls.co.uk/homeowners/approved-garden-and-driveway-installers
As a global ideas shop, our mission is to create ideas that are humanly relevant. gyro is the 2014 BMA Global B2B Agency of the Year and an Advertising Age Top 50 agency. gyro also serves as Global Marketing Advisor to Fortune. Our 600 creative minds in 14 offices work with top companies including BlackBerry, Cars.com, DuPont, eBay, FedEx, HP, John Deere, SAP, Tate & Lyle, TD Ameritrade, Time Inc. and USG. www.gyro.com