MD Appointment at Bluhalo

LONDON – (July 12, 2010) – Alastair Macmichael is to take over as managing director of Bluhalo.

Macmichael joined Bluhalo, GyroHSR’s pure-play digital agency, in May 2010 from 20:20 (formerly GraphicoDMG) where he headed up work with clients including Pepsi UK and its sub brands, London Eye and Britvic. During his eight years at the agency, he had responsibility for driving the agency’s digital strategy and most recently held the role of director of business development.

The appointment is designed to further enhance Bluhalo’s global footprint plans and support GyroHSR’s global offering. Founded 11 years ago, Bluhalo was recently named top 20 digital marketing agency by Marketing magazine. In the UK some of its largest clients include Liverpool FC, Technicolor and Blackberry/RIM.

Commenting on the appointment, GyroHSR CEO, Richard Glasson said; “Alastair joins Bluhalo with a truly impressive pedigree in the digital world, and will further strengthen our expertise in this core discipline. Digital business accounts for over 40% of GyroHSR’s world-wide revenues. It’s an area that we continue to invest in, and in which we expect further strong growth. I’m delighted to welcome Al to the company”.

GyroHSR acquired Bluhalo in March 2008.