[DUBAI – 02 July, 2012] – Guilherme Rangel has taken on the role of executive creative director at gyro Dubai. Rangel brings with him over 15 years of award-winning industry experience and will help to strengthen the creative offering in Dubai.

Rangel began his career in Brazil at local powerhouses such as Fischer America, Brazil’s then 3rd largest agency, and TBWA/BR, before moving to Dubai to work with agencies such as Impact BBDO, Young & Rubicam and DraftFCB.

Some of the clients Rangel has worked with in his career include; LG, Emaar, Sony, Ford, Absolut Vodka, Emirates, Pepsi and Masterfoods.

Fiona Menzies, Managing Director, gyro Dubai, said: “We finally have the rock-star we’ve been searching for to front our global ideas shop in Dubai. Guilherme brings an unstoppable energy and Brazilian-passion that will help us create unconventional, unique and humanly relevant ideas. Today marks the start of something very special.”

Commenting on his new role, Rangel commented: “I feel joining gyro and its fantastic team is an amazing opportunity to share my vision of creating and delivering humanly relevant ideas.”

Rangel is one of several recent appointments made by the Dubai team. Neil Harrison was recently hired in as creative lead from Saatchi and Saatchi. Recent client wins included; Fosters, Meydan and Yahoo!.