Opus Energy, the leading independent energy supplier for businesses in the UK, has chosen gyro UK to develop its latest brand campaign.
Opus Energy was founded in 2002 and has grown significantly in recent years, becoming a key challenger to the ‘big six’ energy companies. It is now the sixth largest business energy supplier in the UK and won Utility Supplier of the Year in the 2017 British Small Business awards.
This growth is due to its success in delivering outstanding customer service, embracing renewable sources, and providing competitively priced energy. Over 90% of Opus Energy’s customers choose to stay with the supplier year on year.
gyro UK will develop a brand campaign that showcases Opus Energy’s expertise in working with businesses. Last year, Opus Energy was ranked one of the ‘healthiest brands in the UK’ by Kantar Millward Brown, alongside household names including Dyson, easyjet, and Innocent.
“The campaign will highlight the benefits businesses can expect in choosing Opus Energy as their ‘go to’ energy supplier,” says Lynn Morrison, Marketing Director for Opus Energy. “gyro demonstrated unique insights into our market and business audiences and had clear ideas on how we can excite and engage those audiences creatively. gyro’s full-service offering is really beneficial for this brief as we are taking an approach which unites both media and creative thinking”.
Kate Howe, gyro UK CEO, added: “It is always inspiring to be involved in a campaign that will challenge the conventions of a market where huge players dominate. Working with Opus Energy, we see an opportunity to create powerful work which will further differentiate Opus Energy in this highly competitive space”.
About Opus Energy
Opus Energy is the UK’s sixth biggest business energy supplier, ranking in The Sunday Times Top Track 250 for the last six years, most recently in 6th position. It employs over 900 people between Northampton, Oxford and Cardiff, and was named one of the 100 Best Companies to Work For in 2015 by The Sunday Times.
Opus Energy supplies more than 315,000 business locations across the UK with electricity and gas. Generating 90% of its electricity from renewable sources last year, and purchasing power from over 2,300 renewable generators in the UK, Opus Energy is a multi-award winning business, with recent highlights including being named ‘Utilities Provider of the Year’ at the 2017 British Small Business Awards and a finalist at the 2017 Lloyds Bank National Business Awards.
Opus Energy is owned by Drax Group.
For more detailed information please visit http://www.opusenergy.com/
As the world’s first full-service global creative B2B powerhouse, our mission is to create ideas that are humanly relevant. gyro is Advertising Age’s 2016 B2B Agency of the Year and the BMA’s 2016, 2015 and 2014 Global B2B Agency of the Year. Our 700 creative minds in 16 offices work with top companies, including Aflac, Danone, eBay, Google, HP, John Deere, Teva, USG and Vodafone. gyro is a part of the Dentsu Aegis Network, which is the 2018 and 2017 MediaPost Holding Company of the Year. www.gyro.com