Paris [August 24, 2015] – For students, the idea of having their notebooks follow them around is a powerful one. That’s why OXFORD, the leading European brand for notebooks and notepads, created the powerful new SOS Notes app. SOS Notes scans students’ physical notebooks and saves them to their smartphone or tablet as a PDF.
To raise awareness of this proprietary app, OXFORD tapped gyro Paris to create the new “Flying Notebooks” campaign debuting August 24.
gyro Paris touted OXFORD’s newest innovation by having OXFORD notebooks literally follow young consumers everywhere with the help of drones. The flying notebooks surprise an affectionate couple, follow a skateboarder and interrupt a jogger. Tagline: “Your notebooks follow you everywhere.” The digital campaign will run across OXFORD digital properties and social media (notably Facebook and YouTube) as well as other channels.
The SOS Notes app works in unison with the company’s current line of OXFORD Student notebooks. Students can scan notes automatically using the 4 corner markers printed in the OXFORD Student line of paper notebooks.
Christophe Girard, brand director of OXFORD, said: “gyro Paris welcomed the challenge to present an innovative application, SOS Notes, in a creative way in order to draw the attention of the young target audience.”
Sebastien Zanini, executive creative director of gyro Paris, said: “OXFORD is a great client who completely understands the needs of its target audience. With its newest mobile app, OXFORD has truly raised the bar for traditional note taking. Introducing this new app in a compelling manner was fun and rewarding. And, as an added benefit, we had the opportunity to play with a fleet of drones. What could be better?”
The first OXFORD branded exercise books were sold in the UK in the early 30s. Today, pupils, students and business professionals use millions of OXFORD notebooks every year. The brand has built a strong legitimacy through undisputable quality products, which perfectly fit their users’ needs.
Over the years, OXFORD has launched many significant innovations which have left their mark on the market: the 2-colour ruling for better reading comfort, the creation of academic diaries for pupils and students, the replacement of spirals with the more robust wire-o binding and the use of waterproof polypropylene for notebook covers. All of these innovations are now market standards and illustrate OXFORD’s manufacturing expertise and strong creative ability.
As a global ideas shop, our mission is to create ideas that are humanly relevant. gyro is the 2015 and 2014 BMA Global B2B Agency of the Year and an Advertising Age Top 50 agency. gyro also serves as Global Marketing Advisor to Fortune. Our 600 creative minds in 14 offices work with top companies including BlackBerry, Cars.com, DuPont, eBay, FedEx, HP, John Deere, SAP, Tate & Lyle, TD Ameritrade, Time Inc. and USG. www.gyro.com