NEW YORK, April 8, 2019 – Hiscox, the international specialist insurer, today announced the launch of its Barcode campaign, which expands its award-winning Encourage Courage® brand platform aimed at US small businesses. The campaign focuses on the importance of recognizing and supporting the unique needs, challenges and risks small business owners face, as to the untrained eye, small businesses, like barcodes, can appear alarmingly similar. This is the first fully integrated media campaign for Hiscox USA, which will include TV,...
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New York [Oct. 26, 2017] – Today, small business insurer Hiscox USA is launching a campaign to promote the “Hiscox Courage Award” at the Austin Film Festival (AFF). Voted on by the audience, the award is presented annually to a film that best embodies the virtue of courage and to the filmmaker who embraced risk to […]
New York [Aug. 24, 2017] – The Advertising Club of New York, the 121 year-old non-profit organization serving the advertising industry, today unveiled a new brand identity, logo and website. The new logo was designed by leading B2B agency, gyro New York and utilizes a plus sign to symbolize an expanded membership base, which now […]
New York [Aug. 2, 2017] – gyro, the world’s first full-service global creative B2B powerhouse, has named Kash Sree to Executive Creative Director for its New York office. During the past year, Sree has excelled at all levels working on the powerful Hiscox USA “I’mpossible” campaign as well Hewlett Packard Enterprise (HPE) and the Joe […]
CHICAGO – When it comes to business, there is far too much that holds us back—especially when we settle for the status quo. Leading independent tax, audit and advisory firm Grant Thornton has the tools, the talent and the expertise to drive business further, faster…and with a different category experience. This is the main message […]
SYDNEY – Dentsu Aegis Network’s full-service business-to-business (B2B) agency, gyro, officially launched in Australia this week, following the announcement of its merger with Interprise Australia and Band Interprise in February this year. The launch allows multinational clients in Australia to take advantage of an expanded B2B service offering, beyond media planning and buying, and tap […]
CHICAGO – Grant Thornton LLP, a leading independent tax, audit and advisory firm headquartered in Chicago, has selected gyro Chicago as its agency of record. gyro is responsible for developing and launching a new brand campaign, creative platform and multichannel media plan. Services will focus on an integrated campaign aimed at driving awareness and consideration, […]
SAN FRANCISCO – Cigarette butts are the number one littered item on the planet. To make matters worse, they’re made of plastic that never biodegrades, and they leach toxic chemicals into the environment right down into our very own water supply. More than four trillion cigarette butts are littered every year, impacting the environment and flowing […]
NEW YORK [April 24, 2017] – gyro, the world’s first full-service global creative business-to-business powerhouse, has appointed Adryanna Sutherland as chief operating officer of gyro in the United States. gyro is now in the perfect position to lead and accelerate the reinvention of the B-to-B space through the total integration of creative, media, data and technological […]
NEW YORK – Exposure to domestic abuse as a child can greatly increase the likelihood of perpetuating violence as they grow up. This startling truth about the cycle of violence and the need to end it is precisely what The Joe Torre Safe At Home Foundation and its new integrated, national advertising campaign were created […]
March 8, 2017 – The vast majority (83%) of marketers feel a moral imperative to incorporate sustainability practices into business, yet only 38% of the companies they work for do not have a defined sustainability strategy, according to a new global survey of over 200 brands and agencies conducted by The Drum in collaboration with […]