Australia – gyro, the world’s first full-service, global creative B2B powerhouse and part of Dentsu Aegis Network has appointed two industry heavyweights; Jessie Jordan (Creative Director) and Simon Rich (Director of Strategy) to join the gyro Sydney team. The pair bring with them a wealth of knowledge and experience in the B2B marketing sector and will be responsible for driving gyro’s creative excellence in Australia. Dom Weatherhead, Managing Director at gyro:Australia said, “Our vision for the agency is to change...
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MANCHESTER — gyro UK, Dentsu Aegis Network’s business-to-business marketing agency, has appointed Steve McCarron to lead the charge as Managing Director of its Manchester office. McCarron joins from Cheetham Bell JWT, where he has been Managing Director since November 2014 having been Head of Planning there since 2008. Prior to Cheetham Bell JWT, he was […]
CINCINNATI [March 12, 2018] – gyro, the world’s first full-service, global creative B2B powerhouse, has appointed Angie Fischer as President of gyro Cincinnati. Fischer brings more than 17 years of marketing and brand engagement experience. She is a Harvard graduate who joins gyro from Curiosity Marketing where she recently received the University of Cincinnati Goering […]
NEW YORK – Hiscox, the international specialist insurer, today kicked off the next evolution of its I’mpossible® campaign with a full-page ad in The New York Times in honor of International Women’s Day. This next phase celebrates the courageous spirit and strength of female business owners and executives. Hiscox’s I’mpossible campaign, an extension of the […]
SINGAPORE [February 28, 2018] – gyro, the world’s first full-service, global creative B2B powerhouse, has promoted a top media leader and welcomed two new hires to its rapidly expanding Singapore office. Rimi Sweis has been promoted to Head of Media for gyro APAC. Sweis has held multiple media account roles within Band Interprise and previously […]
Opus Energy, the leading independent energy supplier for businesses in the UK, has chosen gyro UK to develop its latest brand campaign. Opus Energy was founded in 2002 and has grown significantly in recent years, becoming a key challenger to the ‘big six’ energy companies. It is now the sixth largest business energy supplier in […]
Decision makers make up their minds about business-to-business purchases far earlier than expected, according to a new study from B2B Marketing, in conjunction with the leading full-service, global creative B2B powerhouse gyro. The report entitled, “Group. Mind. Set. How Group Dynamics Impact B2B Decisions,” set out to find the truths about today’s group dynamics among […]
CHICAGO [December TBD, 2017] – Sentry Insurance, one of the largest mutual insurance companies in the United States, is debuting its first national television campaign in more than 30 years. Created by gyro Chicago/Denver, the spots will debut in late December during the Golf Channel’s broadcasts leading up to, and including live coverage, of the […]
Leading business-to-business marketing agency gyro UK has strengthened its full-service offering for clients with an enhanced management line-up following a host of appointments and promotions. Kate Howe, previously managing director, has been promoted to Chief Executive. She will lead gyro’s continued evolution as a full-service B2B marketing agency and work with Liz Jones, CEO of […]
New York [Oct. 26, 2017] – Today, small business insurer Hiscox USA is launching a campaign to promote the “Hiscox Courage Award” at the Austin Film Festival (AFF). Voted on by the audience, the award is presented annually to a film that best embodies the virtue of courage and to the filmmaker who embraced risk to […]
New York [Aug. 24, 2017] – The Advertising Club of New York, the 121 year-old non-profit organization serving the advertising industry, today unveiled a new brand identity, logo and website. The new logo was designed by leading B2B agency, gyro New York and utilizes a plus sign to symbolize an expanded membership base, which now […]