Hiscox, a leading small business insurer, today announced the launch of its “Dreams” advertising campaign in the US, with two new spots that highlight the journey to fulfill the American Dream of owning a business. With the launch of its “Dreams” campaign, Hiscox celebrates small business owners and aspiring entrepreneurs by positioning them at the center of the story, following their path of hard work, sacrifices, and hopes for a better and more rewarding future. “Small business has always been...
29th November 2018, London – gyro UK today announces the appointment of Emma Rush as President. This follows the recent promotion of CEO Kate Howe to the role of Chair at gyro UK and Chief Growth Officer at parent company Dentsu Aegis Network. Rush will take over leadership of the agency in January 2019, reporting […]
9 October 2018, London - Dentsu Aegis Network today announces the acquisition of B2B International, the world’s leading specialist business-to-business (B2B) market research company. B2B International will become part of gyro, the world’s first full-service global agency dedicated exclusively to B2B marketing.
CHICAGO – gyro, the world’s first full-service global creative B2B powerhouse, has been named the Association of National Advertisers (ANA) 2018 Global B2B Agency of the Year. This is the fourth time in the past five years that gyro has received this honor. The award was presented at the B2 International Awards ceremony in Chicago […]
NEW YORK (May 29, 2018) — The ANA (Association of National Advertisers) today announced that three prominent veteran business-to-business marketing executives will be inducted into the ANA’s B2B Hall of Fame at a gala awards banquet next month. The formal induction will be made during the 2018 ANA Masters of B2B Marketing Conference, June 6–8 […]
NEW YORK ‑ While it is easy for marketers to get distracted by the power of data and technology, a new report reminds us what really drives business decisions: feelings. “The Business Feeling Index: The Feelings that Move Business Forward” report, conducted by the Financial Times Commercial Insight Group in collaboration with leading global business-to-business […]
Square, the payments company founded by Jack Dorsey, will launch a new integrated advertising campaign this week to celebrate the UK’s small business owners and encourage them to accept card payments. The ‘Square and Fair’ campaign has been created by gyro London and celebrates the UK as a nation of shopkeepers and independent business owners. […]
NEW YORK [April 27, 2018] gyro, the world’s first full-service, global creative B2B powerhouse, had a strong showing at the 2018 BMA Global ACE Awards. The agency left last night’s event with an impressive 26 accolades, with winning work including 10 “First Place,” 8 “Runner-Up,” and 8 “Honorable Mentions” for efforts on behalf of clients […]
CHICAGO [March 23, 2018] – American pro golfer Rickie Fowler is the new face behind Grant Thornton’s new TV campaign. Fowler, the eighth-ranked golfer in the world and a Grant Thornton sports ambassador, will star in a 30-second spot for the firm, which will air during the Dell Technologies Match Play Tournament on March 24, […]
MANCHESTER — gyro UK, Dentsu Aegis Network’s business-to-business marketing agency, has appointed Steve McCarron to lead the charge as Managing Director of its Manchester office. McCarron joins from Cheetham Bell JWT, where he has been Managing Director since November 2014 having been Head of Planning there since 2008. Prior to Cheetham Bell JWT, he was […]
CINCINNATI [March 12, 2018] – gyro, the world’s first full-service, global creative B2B powerhouse, has appointed Angie Fischer as President of gyro Cincinnati. Fischer brings more than 17 years of marketing and brand engagement experience. She is a Harvard graduate who joins gyro from Curiosity Marketing where she recently received the University of Cincinnati Goering […]