29th November 2018, London – gyro UK today announces the appointment of Emma Rush as President. This follows the recent promotion of CEO Kate Howe to the role of Chair at gyro UK and Chief Growth Officer at parent company Dentsu Aegis Network. Rush will take over leadership of the agency in January 2019, reporting to Howe in her remit as Chair at gyro UK, and for Global operations to Christoph Becker, Global CEO & CCO at gyro. She joins...
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SYDNEY – Dentsu Aegis Network’s full-service business-to-business (B2B) agency, gyro, officially launched in Australia this week, following the announcement of its merger with Interprise Australia and Band Interprise in February this year. The launch allows multinational clients in Australia to take advantage of an expanded B2B service offering, beyond media planning and buying, and tap […]
CHICAGO – Grant Thornton LLP, a leading independent tax, audit and advisory firm headquartered in Chicago, has selected gyro Chicago as its agency of record. gyro is responsible for developing and launching a new brand campaign, creative platform and multichannel media plan. Services will focus on an integrated campaign aimed at driving awareness and consideration, […]
SAN FRANCISCO – Cigarette butts are the number one littered item on the planet. To make matters worse, they’re made of plastic that never biodegrades, and they leach toxic chemicals into the environment right down into our very own water supply. More than four trillion cigarette butts are littered every year, impacting the environment and flowing […]
NEW YORK [April 24, 2017] – gyro, the world’s first full-service global creative business-to-business powerhouse, has appointed Adryanna Sutherland as chief operating officer of gyro in the United States. gyro is now in the perfect position to lead and accelerate the reinvention of the B-to-B space through the total integration of creative, media, data and technological […]
NEW YORK – Exposure to domestic abuse as a child can greatly increase the likelihood of perpetuating violence as they grow up. This startling truth about the cycle of violence and the need to end it is precisely what The Joe Torre Safe At Home Foundation and its new integrated, national advertising campaign were created […]
March 8, 2017 – The vast majority (83%) of marketers feel a moral imperative to incorporate sustainability practices into business, yet only 38% of the companies they work for do not have a defined sustainability strategy, according to a new global survey of over 200 brands and agencies conducted by The Drum in collaboration with […]
Singapore [March 7, 2017] – gyro, the world’s first full-service, global B2B creative powerhouse, has promoted Belinda Green to the role of Head of Planning for gyro APAC. Green will be based in gyro’s Singapore office and is responsible for leading the charge of the agency’s significant expansion in the region. During her time at […]
Dentsu Aegis Network’s global business-to-business (B2B) agency – gyro, the world’s first full-service creative B2B powerhouse, now has a unique offering for the rapidly expanding Asia Pacific market. Band Interprise – the leading B2B agency in APAC offering end-to-end marketing solutions and specializing in the technology, finance, manufacturing, pharma and automotive sectors, as well as […]
NEW YORK, NY — (February 16, 2017) – Hiscox, the international specialist insurer, today announced the launch of its I’mpossible™ campaign, an extension of its award-winning Encourage Courage® brand platform. The campaign focuses on the positive power of risk taking to transform the seemingly impossible into something possible. In its execution, Hiscox captures courageous and inspiring stories […]
PALO ALTO, Calif. [February 14, 2017] – HP Inc. today introduced the first of a series of global initiatives to elevate awareness of the security risks facing businesses and consumers. It kicks off with award-winning actor Christian Slater and the premiere of the newly launched HP Studios’ web series, The Wolf, highlighting how corporate networks can be hacked and what companies must do to protect themselves. Watch and share the trailer and web series at www.hp.com/TheWolf.