Five award-winning business-to-business companies join forces to form world’s first end-to-end integrated B2B agency Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announces the introduction of its B2B group, a collective of five industry-leading B2B companies. Merkle B2B embodies a strategic integration that delivers B2B brand creation and activation on a global scale, making it easier for marketers to enable end-to-end business marketing solutions. B2B represents a large ($120 billion) and rapidly growing (25% YOY) sector. With this move,...
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NEW YORK ‑ While it is easy for marketers to get distracted by the power of data and technology, a new report reminds us what really drives business decisions: feelings. “The Business Feeling Index: The Feelings that Move Business Forward” report, conducted by the Financial Times Commercial Insight Group in collaboration with leading global business-to-business […]
Square, the payments company founded by Jack Dorsey, will launch a new integrated advertising campaign this week to celebrate the UK’s small business owners and encourage them to accept card payments. The ‘Square and Fair’ campaign has been created by gyro London and celebrates the UK as a nation of shopkeepers and independent business owners. […]
NEW YORK [April 27, 2018] gyro, the world’s first full-service, global creative B2B powerhouse, had a strong showing at the 2018 BMA Global ACE Awards. The agency left last night’s event with an impressive 26 accolades, with winning work including 10 “First Place,” 8 “Runner-Up,” and 8 “Honorable Mentions” for efforts on behalf of clients […]
CHICAGO [March 23, 2018] – American pro golfer Rickie Fowler is the new face behind Grant Thornton’s new TV campaign. Fowler, the eighth-ranked golfer in the world and a Grant Thornton sports ambassador, will star in a 30-second spot for the firm, which will air during the Dell Technologies Match Play Tournament on March 24, […]
MANCHESTER — gyro UK, Dentsu Aegis Network’s business-to-business marketing agency, has appointed Steve McCarron to lead the charge as Managing Director of its Manchester office. McCarron joins from Cheetham Bell JWT, where he has been Managing Director since November 2014 having been Head of Planning there since 2008. Prior to Cheetham Bell JWT, he was […]
CINCINNATI [March 12, 2018] – gyro, the world’s first full-service, global creative B2B powerhouse, has appointed Angie Fischer as President of gyro Cincinnati. Fischer brings more than 17 years of marketing and brand engagement experience. She is a Harvard graduate who joins gyro from Curiosity Marketing where she recently received the University of Cincinnati Goering […]
NEW YORK – Hiscox, the international specialist insurer, today kicked off the next evolution of its I’mpossible® campaign with a full-page ad in The New York Times in honor of International Women’s Day. This next phase celebrates the courageous spirit and strength of female business owners and executives. Hiscox’s I’mpossible campaign, an extension of the […]
SINGAPORE [February 28, 2018] – gyro, the world’s first full-service, global creative B2B powerhouse, has promoted a top media leader and welcomed two new hires to its rapidly expanding Singapore office. Rimi Sweis has been promoted to Head of Media for gyro APAC. Sweis has held multiple media account roles within Band Interprise and previously […]
Opus Energy, the leading independent energy supplier for businesses in the UK, has chosen gyro UK to develop its latest brand campaign. Opus Energy was founded in 2002 and has grown significantly in recent years, becoming a key challenger to the ‘big six’ energy companies. It is now the sixth largest business energy supplier in […]
Decision makers make up their minds about business-to-business purchases far earlier than expected, according to a new study from B2B Marketing, in conjunction with the leading full-service, global creative B2B powerhouse gyro. The report entitled, “Group. Mind. Set. How Group Dynamics Impact B2B Decisions,” set out to find the truths about today’s group dynamics among […]