Five award-winning business-to-business companies join forces to form world’s first end-to-end integrated B2B agency Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announces the introduction of its B2B group, a collective of five industry-leading B2B companies. Merkle B2B embodies a strategic integration that delivers B2B brand creation and activation on a global scale, making it easier for marketers to enable end-to-end business marketing solutions. B2B represents a large ($120 billion) and rapidly growing (25% YOY) sector. With this move,...
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