Manchester [October 16, 2014] – Parasol, one of the UK’s largest providers of contractor and freelancer employment services, has chosen gyro Manchester as lead creative and strategic agency.
Parasol was set up to reduce the sheer amount of paperwork and admin that freelancers and contractors have to deal with, and the company has grown to become one of the biggest employers in the country.
The company, which maintains strong partnerships with some 2,500 professional recruitment and staffing firms – including some of the biggest names in the industry – is calling on gyro to refine its brand vision and offerings across key markets and audiences.
After a competitive four-way pitch, gyro Manchester’s appointment becomes effective immediately. The agency has been tasked with driving demonstrable business growth and re-invigorating the Parasol brand to diverse audiences.
These range from current and would-be freelancers to the staffing businesses and clients who work with them.
Founded by Rob Crossland in 2000, the Cheshire, U.K.-based Parasol is part of the Optionis group and has looked after the employment needs of more than 70,000 skilled, flexible workers to date.
Contingent workers who join Parasol enjoy all the freedom and flexibility offered by contracting, combined with the security, rights and benefits associated with ‘traditional’ employment.
Sarah Jones, Group Head of Marketing of Optionis, said: “We were looking for a partner with a blend of B2B and B2C experience, who could add value across our broad range of audiences.”
Danny Turnbull, Managing Director of gyro Manchester, said: “Parasol is a company we’ve been keen to work with for some time. Their marketing requirements match our corporate strengths perfectly.”
Part of the Optionis group, Parasol is a Professional Employment Organisation (PEO) and the leading provider of outsourced employment services to the UK’s contingent workforce, and the staffing businesses and clients who work with them. For more information visit www.parasolgroup.co.uk
As a global ideas shop, our mission is to create ideas that are humanly relevant. gyro is the 2014 BMA Global B2B Agency of the Year and an Advertising Age Top 50 Agency. gyro also serves as Global Marketing Advisor to FORTUNE. Our 600 creative minds in 14 offices work with top companies including BlackBerry, Cars.com, DuPont, eBay, FedEx, HP, John Deere, SAP, Tate & Lyle, TD Ameritrade and USG. www.gyro.com