New York — gyro, the global ideas shop, has appointed Patrick O’Hara as its first Chief Strategy Officer.
Based in New York, O’Hara brings with him an immense depth of strategic experience combined with an intense understanding of both business-to-business and business-to-consumer advertising and branding.
O’Hara will partner with gyro’s talented strategists and planners to drive the agency’s thought leadership forward. He will play a pivotal role in new business activity while also working with gyro’s strong client base.
O’Hara has a long history collaborating with top shops that include Anderson & Lembke, BBDO, Co: Collective, JWT, Kirshenbaum Bond, Naked, Ogilvy and Wunderman.
He has worked across a wide and impressive range of brands, in the role of planner and strategist, including American Express, Armani Exchange, Charles Schwab, Credit Suisse, Netscape, Pearle Vision, SAP, Starwood Hotels and Unisys.
Most recently, he was a successful consultant who founded Table Consulting and, before that, Prospero Consulting. He took to B-to-B early in his career as a senior planner at the prestigious Anderson & Lembke, which Microsoft selected as its first agency. He also spent six years at Kirshenbaum Bond as it grew from a 30-person boutique into the award-winning agency it is today.
O’Hara grew up in the United Kingdom where he received a degree in theology at Cambridge University. After leaving school he became a diamond dealer for Backes & Strauss in Antwerp.
A global thinker, he has lived in Belgium, Germany, Ireland, the UK, and the United States He is fluent in Dutch, English, French and German.
A fan of theater, he has also directed, produced and acted in more than a half-dozen plays.
Christoph Becker, global ceo+cco, gyro, said, “Patrick is a proven innovator and curator of new technologies. His extensive strategic experience makes him an ideal fit to drive gyro’s global B-to-B thought leadership. Patrick is further proof that our global ideas shop has become a talent magnet.”
O’Hara said, “gyro is independent, fast growing and truly embraces strategic thinking about business marketing, which has long been a passion of mine. I am enthusiastic about gyro’s mission to be humanly relevant, and I look forward to working with all of the talented members of the gyro team and its smart and innovative clients.”
Our mission is to create ideas that are humanly relevant. gyro is an Advertising Age Top 50 global ideas shop with 600 creative minds in 15 offices around the world. Globally gyro works with Abbott, Audi, Cisco, Deloitte, FedEx, John Deere, Kimberly-Clark, Newell Rubbermaid, SAP, Virgin Atlantic and USG. www.gyro.com