Dubai [October 10, 2014] – gyro, the global ideas shop, has appointed Phil Lynagh as Managing Director of gyro Dubai.
The former Managing Director of McCann Erickson Dubai, Lynagh has spent two decades in the Gulf (Bahrain, Dubai, Kuwait and Saudi Arabia.) His extensive expertise in the region speaks for itself.
In his most recent role, he transformed Tag Worldwide from three people to three dozen. At the same time he attracted Accenture, AMEX, Barclays, Jaguar and Land Rover as clients.
Lynagh achieved equal success at Momentum Worldwide where he managed growth in the APAC region, also holding a seat on the Momentum Worldwide executive board as well as the McCann Worldgroup APAC board.
Throughout his career he has led Olympic activations for Coke and Adidas, created massive experiential programs for FIFA, Nivea and Nokia as well as worked with many other top iconic brands like Ford, Heinz, Johnson & Johnson, McDonald’s and Sony, to name a few.
Lynagh joins gyro Dubai’s award-winning Executive Creative Director Guilherme Rangel to lead the agency in this important market.
Christoph Becker, ceo+cco of gyro, said: “There is great momentum at gyro Dubai and huge potential in the region. Teamed with our talented ECD Gui Rangel, there is no doubt that our clients and gyro Dubai will shine even brighter… Phil is just further proof that gyro continues to draw the best top talent to our growing ideas shop.”
Lynagh said: ”I realized quickly that gyro was a different kind of creative agency. Its humanly relevant mission is truly compelling. I am really looking forward to building gyro in the MENA region and delivering some great work for all our clients.”
As a global ideas shop, our mission is to create ideas that are humanly relevant. gyro is the 2014 BMA Global B2B Agency of the Year and an Advertising Age Top 50 Agency. gyro also serves as Global Marketing Advisor to FORTUNE. Our 600 creative minds in 14 offices work with top companies including BlackBerry, Cars.com, DuPont, eBay, FedEx, HP, John Deere, SAP, Tate & Lyle, TD Ameritrade and USG. www.gyro.com