Pure Storage, gyro San Francisco Offer ‘Flash for All’

San Francisco [May 29, 2013] – “Flash for All,” the new rallying cry for Pure Storage, debuts today.  Created by gyro San Francisco, the new campaign is designed to launch Pure Storage’s Flash Array 400 product and serve as the overarching theme for its communications moving forward.

It its three years, Pure Storage, the all-flash enterprise storage company, has grown aggressively.  Its main challenge has been, and will always be, very expensive. 

Pure Storage has taken both of these challenges head-on with differentiated messaging and a new brand platform called “Flash for All.”  The copy states: “All Workloads.  All Administrators.  All Budgets.  Get the benefits of 100% flash for less than the cost of disk.”

The first “Flash for All” creative debuted online for Pure Storage’s new Flash Array 400 product.  The new Flash Array packs serious power with double the storage capacity and performance, fueled by its new Purity Operating Environment 3.0 software release.  While many competitive solutions are still in development, the Pure Storage FA-400 Series is now available to customers worldwide.

The first company to successfully drive the cost of all-flash storage below the price of spinning disk, Pure Storage is realizing its vision to democratize all-flash storage and deliver “Flash for All”: Flash for all applications; flash for all industries; flash for all customer sizes; and flash for all budgets.

Pure Storage is committed to delivering “Flash for All” with groundbreaking product and support innovation for an unrivaled customer experience.  The campaign is set to expand to other channels following its launch.


About gyro

Our mission is to create ideas that are humanly relevant.  gyro is an Advertising Age Top 50 global ideas shop with 600 creative minds in 15 offices around the world.  Globally gyro works with Abbott, Audi, Deloitte, FedEx, HP, John Deere, The Kellogg Company, Kimberly-Clark, Newell Rubbermaid, SP, Virgin Atlantic and USG.  www.gyro.com