Singapore [February 4, 2016] – gyro, the global ideas shop, has appointed Rayne Chow as President of its Singapore office.
Taking the lead at gyro’s fastest-growing office, Chow will look to elevate the agency’s growing stature in Asia. This comes as gyro was just named Advertising Age’s 2016 Global Agency of the Year.
Chow joins the formidable team of Executive Creative Director Manuel Camino, Managing Director Joanne Goh and Head of Strategy Abel Sim.
Prior to joining gyro, Chow held executive leadership roles at the top agencies in Asia, including Managing Director of Y&R Beijing, General Manager of Publicis Beijing and Management Supervisor of BBDO & Proximity Hong Kong. She has a proven track record of winning blue chip business. At Publicis, she was instrumental in winning Mercedes-Benz, BIC Lighters and Lucky Lotto. At BBDO & Proximity, she helped win Sony VAIO, Bank of China, Visa Commercial and Marco Polo Hotels Group. She has also excelled at growing existing client business.
A passionate and experienced leader in managing and building global operations, Chow is fluent in English, Cantonese and Mandarin.
Christoph Becker, ceo+cco of gyro, said: “gyro Singapore is at a pivotal moment in its history. Rayne’s leadership will propel gyro’s mission to create humanly relevant ideas to new heights in one of the most dynamic markets in the world. I know she will truly ignite something in Singapore and beyond.”
“In only a short period of time, gyro Singapore has quickly become a center of creative excellence in the region,” said Chow. “I am inspired by what they’ve done and I look forward to continuing this exciting journey alongside some of the most talented people in Singapore. Combine them with gyro’s powerful global UNO team, and we are poised to create some iconic, humanly relevant work for our valued client partners.”
As a global ideas shop, our mission is to create ideas that are humanly relevant. gyro is Advertising Age’s 2016 B-to-B Agency of the Year and the BMA’s 2015 and 2014 Global B-to-B Agency of the Year. Our 600 creative minds in 14 offices work with top companies, including BlackBerry, Danone, eBay, FedEx, Google, HP, Jabra, John Deere, Tate & Lyle, TD Ameritrade, Time Inc., USG and Vodafone. www.gyro.com