RCA Returns to the Spotlight with Made For Moments Holiday Campaign – Including the Unveiling of the “RCA Magic Moment Generator”


Los Angeles [Nov. 23, 2015] RCA, an iconic brand and long-time symbol of American ingenuity, today announced its campaign to kick-start the 2015 holiday season and showcase its Q4 lineup. Delivering holiday magic and celebrating decades of bringing families together, RCA’s Made For Moments campaign will launch Nov. 27, both online via social media and in person at the Glendale Galleria in Los Angeles, where RCA will be hosting an interactive holiday kiosk.

With the RCA “Magic Moment Generator” at MyRCAMoment.com, which features the latest in image and video-capture technology, families can interact with specialized video backgrounds to create and upload digital photos with festive animated gifs and stickers. Los Angeles area residents can find their own “Magic Moment Generator” at the mall kiosk, where shoppers will be able to create and customize holiday eCards, and check out the latest RCA products on display.

Using the #MyRCAMoment hashtag, participants can share these fun, magical holiday moments, and also have the option to simultaneously enter into RCA’s sweepstakes for a chance to win a number of RCA products.

“This holiday campaign re-introduces the RCA brand and its many products to families from coast to coast,” said Manuele Wahl, SVP Technology and Trademark Licensing. “We wanted to make this holiday more magical by providing shareable moments on social media and product giveaways.”

For both the grand prize and weekly prizes RCA is highlighting products across various categories, including affordably priced flat panel and 4K televisions, tablets, smart phones with dual-SIM support, as well as home appliances such as wine coolers, microwaves and more. All of the products feature the exceptional value and approachable technology that families have come to expect from the RCA brand.

A small sample of RCA’s new products will be on display at the mall, and are just some of the many products available this holiday season. They include:

• 55″ 4K Ultra HD LED TV, $499.99 – Featuring the UltraClear 4K Engine, which can quickly reflect subtle or sudden changes in even darker or brighter scenes. Multi-frame video recovery technology perfectly restores the contents and details, while eliminating noise and artifacts. (LED55G65RQ)

• Android 4.4 KitKat Smartphones, 4” model $79.99; 5” model $99.99 – This unlocked dual SIM, Android 4.4 phone with HD display features everything from a dual camera to face detection. (RLTP4028; RLTP5044)

• Cambio 10.1-inch 2-in-1 Windows Tablet, $179 – With a detachable keyboard the Cambio Tablet operates on Windows 10. It includes 32GB of onboard storage and a quad core processor. Also available as an 11.6-inch model. (W101 V2)

gyro San Francisco is the creative agency behind the RCA holiday campaign.

Follow RCA on Twitter and on Facebook for the latest updates.

For more product information, please check out the press kit: bhipr.co/rcaQ4

About RCA
RCA is Made for Moments. For over 90 years, consumers throughout the world have depended on RCA for approachable technology and contemporary design in home entertainment. Bringing families together with the highest in value and innovation, RCA’s products include televisions, tablets, laptops, smartphones, and home appliances. RCA is a global trademark administered by RCA Trademark Management SAS of Technicolor SA. Learn more at rca.com.

The brand that revolutionized color television and built a legacy of quality and innovation is bringing families together to make new moments, just as it did over 90 years ago. Since its founding in 1919, RCA continues to provide the latest generation’s families with some of the country’s most popular televisions and tablets.

Sweepstakes Disclaimers
NO PURCHASE NECESSARY. Ends 12/23/15. Subject to full Official Rules available at www.MyRCAMoment.com. The Sweepstakes is only open to permanent legal residents of the fifty (50) US & DC who are 18 years of age or older at the time of Entry. Void where prohibited.

Media Contact
Kate Lollar
Bender/Helper Impact for RCA
(310) 694-3255

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