[NEW YORK – Feb. 13, 2012] b2b agency gyro has named Rich Lefkowitz as Connections Planning Director for North America. In this newly created position, Lefkowitz will help shape gyro’s media efforts in North America and serve as a bridge to outside media partners. Lefkowitz will also work hand-in-hand with gyro’s new business team.
gyro Chief Executive and Chief Creative Officer Christoph Becker said, “Media is front and center in the creative process. Rich has decades of experience working with iconic brands and understands how to maneuver within the ever-changing media channels. He is an important addition to gyro and our mission to deliver humanly relevant ideas.” Lefkowitz reports to Becker.
Prior to joining gyro, Lefkowitz served as a media consultant at DiGo working on new business pitches for Mediacom and GE Capital Corporate Finance. He also participated in the agency selection process for the Miami Dolphins.
During his 13 years as Managing Partner at Cossette Post Communications, he worked with Cache Women’s Wear, Carlsberg Beer, the U.S. Coast Guard, Elios Pizza, Mentos Candy and the IRS on the successful launch of eFile.
Before Cossette, Lefkowitz was Executive Vice President and Associate media Director at TBWA overseeing Absolut Vodka, AOL and Bridgestone/Firestone. He was an integral part of the new business team at a time that the agency experienced exponential growth.
“There are very few times in your career where you get to join an agency that is growing or in gyro’s case exploding,” said Lefkowitz. “gyro has a unique culture and an impressive stable of talent. I am looking forward to adding my skills to this already potent mix.”
gyro has six offices in North America: New York, Chicago, San Francisco, Cincinnati, Denver and Washington, D.C.
We create ideas that ignite business decisions in a numb world. gyro is an Advertising Age Top 50 global agency deploying a 600-employee team of creative professionals in 17 offices in nine countries throughout the world. Globally gyro works with Abbott, Audi, FedEx, HP, John Deere, L’Oreal, USG and Virgin Atlantic. https://www.gyro.com