Ryder Taps gyro for Integrated Campaign

[SAN FRANCISCO – October 19, 2011] – Ryder System Inc. has signed gyro, the global ideas shop to create a branded communication platform for RyderFleet Management Solutions.

This engagement, led by gyro’s San Francisco office, includes creative planning, campaign development,integrated media planning and lead generation programs. The first efforts from the relationship will be in market later this month.

More information, please contact;
Patrick Danaher
Marketing Director
d:  +44 (0)20 7349 3456
e:  patrick.danaher@gyro.com