Sage Ireland to Work with GyroHSR on Lead Generation

MANCHESTER – (October 20, 2009) – Business software
giant Sage has announced the appointment of GyroHSR, the
world’s largest B2B agency, following an agency review. The Manchester
agency has now been tasked with working with Sage on both a strategic
and creative level to generate demand and increase awareness of the
Sage product portfolio.

David O’Reilly, Head
of Marketing Sage Ireland commented: “We have recently started working
with GyroHSR Manchester following a detailed pitch process. GyroHSR
demonstrated a very clear understanding of what Sage needed and
provided some fantastic creative ideas, all of which were strongly
linked to increasing sales opportunities for Sage. I found their
experience in the digital area to be very strong and they were
excellent in linking a digital focus to Sage’s marketing strategy going

Danny Turnbull, GyroHSR Managing Director
commented: “This represents a significant win for us and helps
consolidate what has been a tough but overall successful year. We’re
looking forward to working with Sage on pioneering leading digital
initiatives and building stronger customer relationships.”