[NEW YORK – 10 MAY, 2011] – B2b agency gyro has further bolstered its technology credentials by landing the Tealeaf Technology account following a competitive pitch. gyro will act as AOR for North America.

Tealeaf is the leader in online Customer Experience Management (CEM) software. gyro will deliver an aggressive lead generation campaign based on educating the market of Tealeaf’s unique offering. Kicking off in May 2011, the integrated campaign will run primarily across online, offline, print and direct.

Geoff Galat, VP worldwide marketing of Tealeaf comments, “Tealeaf’s main focus has always been on helping its customers deliver the best possible online customer experience, not only through our offerings but in working directly with our customers.  Because that often begins with creative communications, we believe that gyro is the ideal creative agency to help us take full advantage of making these first communications count and deliver on our ambitious goals.” 

Tealeaf’s current customers include leading players in and across financial services, retail, travel & hospitality and insurance.

The new addition to gyro’s client roster follows in the footsteps of its high-profile appointment by FedEx and Heathrow Express, which both kicked off earlier this year.

Robert Ray, a president of gyro North America said, “The calibre of the agencies we pitched against to win Tealeaf is a pretty accurate gauge of just how exciting an appointment this is for us. Technology brands are slowly leaving behind the speeds and feed marketing message and are embracing the new humanly relevant communications. Our work with Tealeaf will champion this beautifully.”