SugarCRM Debuts ‘Escape Dreamforce’

San Francisco – Today, SugarCRM is invading Dreamforce, the biggest cloud-computing event of the year at the Moscone Center in San Francisco.

With the help of gyro San Francisco, SugarCRM has planned “Escape Dreamforce,” a campaign that puts our fascination with the modern “selfie” to use. (It’s worth noting: 2013 is officially the year of the selfie. Oxford Dictionaries added the word to its new editions.)

SugarCRM will offer Dreamforce attendees the chance to escape on a dream vacation to Hawaii (or cash prize) – and it involves a selfie, 4,000 t-shirts, a Twitter post and a bit of creativity.

To enter the contest, attendees will simply put on their SugarCRM t-shirt and take a photo of themselves, then Tweet the image with hashtags #DF13 and #SugarSelfie.

This disruptive promotion will launch with a flourish of taxi-top ads and geo-targeted mobile banners, all surrounding the Dreamforce event. 

SugarCRM is addressing the true potential of CRM, with a focus on the individual user. Currently, the CRM market only serves 20 million users, although more than 200 million people could and should be using CRM — that’s a 10x market gap — and Sugar is addressing this gap. The results are there in the form of 80 percent growth, 16 consecutive quarters of growth and an additional $40M funding.

“Escape from Dreamforce is a great opportunity for the thousands of Dreamforce attendees to take a break from the convention’s packed schedule and share a SugarCRM selfie with their friends. With that one snap, they just might win a trip to Hawaii which is the ultimate escape,” said Jennifer Stagnaro, SVP Marketing of SugarCRM. “At SugarCRM, we are focused on the individual. This disruptive, fun campaign provokes individuals to think about CRM from their perspective – ‘This is How I CRM.’ We look forward to seeing all of the #SugarSelfie posts and to sending one lucky person on the trip of a lifetime!”

“Who doesn’t like a story about a David-sized company taking on a corporate Goliath?” said Steffan Postaer, executive creative director, gyro San Francisco. “That’s why SugarCRM’s ‘Escape Dreamforce’ promotion is so compelling. It’s disruptive, fun and after all, don’t we all love a good selfie?”


About SugarCRM

SugarCRM enables businesses to create extraordinary customer relationships with the most innovative and affordable customer relationship management (CRM) solution on the market. By placing the individual at the center of its solution, SugarCRM is putting the “i” in CRM and empowering people at all levels of an organization to better understand and engage with customers. Based in Silicon Valley, SugarCRM is backed by Goldman Sachs, Draper Fisher Jurvetson, NEA, and Walden International. More than 1.4M individuals in 120 countries rely on SugarCRM. To learn more visit or follow @SugarCRM.

About gyro

Our mission is to create ideas that are humanly relevant. gyro is an Advertising Age Top 50 global ideas shop with 600 creative minds in 15 offices around the world. Globally gyro works with Abbott, Audi, Cisco, Deloitte, FedEx, HP, John Deere, Kimberly-Clark, Newell-Rubbermaid, SAP, Virgin Atlantic and USG.