New York [June 8, 2015] — Marking its first anniversary as a stand-alone company, Time Inc. (NYSE: TIME) today unveiled “Open the Experience,” a new U.S. advertising campaign developed in partnership with gyro, a marketing and advertising agency. The campaign showcases how the brands of the Time Inc. media network connect people and passions through culturally relevant exchanges of content, services and experiences.
“Our mission is to ignite, fulfill and elevate the world’s passions,” says Time Inc. Chairman and CEO Joe Ripp. “Through the power and scale of our influential media network, Time Inc. opens the experience for each and everyone by creating the most unique and relevant combinations of content, services and platforms, around and across passions.”
“‘Open the experience’ brings to life the power of the new Time Inc. and all that it offers to its customers,” says Christoph Becker, CEO and Chief Creative Officer at gyro. “Time Inc.’s iconic portfolio dives deeply into people’s passions. This iconic media powerhouse offers its customers a unique and humanly relevant opportunity to reach consumers like no other.”
Mark Ford, Time Inc. Executive Vice President, Global Advertising, says: “The new campaign showcases the collective power of our 90+ brands. From print to digital, from experiences to products, Time Inc. creates moments that matter for audiences and advertisers.”
The campaign will run in print, digital and outdoor locations. Print and digital executions will appear in Advertising Age, Adweek and Digiday. Outdoor ads will appear in targeted locations in New York, Chicago and Los Angeles.
Since becoming an independent public company on June 6, 2014, Time Inc. has been aggressively extending its brands, content and audiences into new revenue streams.
Time Inc.’s audiences are currently the largest in its history. The company’s print products reach more than 120 million readers each month. Its U.S. multi-platform digital audience reached an all-time high of 111.5 million in April 2015, a 38% year-over-year increase. Over the past year, Time Inc. has generated over 1 billion views of its videos. The global social audience has increased to over 145 million as of March 31, 2015. Additionally, live events are growing rapidly, and attracted hundreds of thousands of participants in 2014.
About Time Inc.
Time Inc. (NYSE:TIME) is one of the world’s leading media companies, with a monthly global print audience of over 120 million and worldwide digital properties that attract more than 120 million visitors each month, including over 50 websites. The company’s influential brands include People, Sports Illustrated, InStyle, Time, Real Simple, Southern Living, Entertainment Weekly, Travel + Leisure, Cooking Light, Fortune and Food & Wine, as well as more than 50 diverse titles in the United Kingdom such as Decanter, Horse & Hound and Wallpaper*.
Time Inc. is also home to celebrated events and franchises including the Fortune 500, Time 100, People’s Sexiest Man Alive, Sports Illustrated’s Sportsman of the Year, the Food & Wine Classic in Aspen, the Essence Festival and the biennial Fortune Global Forum. Hundreds of thousands of people attended these events in 2014.
The company also provides content marketing, targeted local print and digital advertising programs, branded book publishing and marketing, customer and fulfillment services for Time Inc. brands and third-party clients, including other magazine publishers.
As a global ideas shop, our mission is to create ideas that are humanly relevant. gyro is the 2015 and 2014 BMA Global B2B Agency of the Year and an Advertising Age Top 50 agency. Our 600 creative minds in 14 offices work with top companies including BlackBerry, Cars.com, DuPont, eBay, FedEx, HP, John Deere, SAP, Tate & Lyle, TD Ameritrade, Time Inc. and USG. www.gyro.com