LONDON & CINCINNATI – (April 28, 2009) – Gyro International Limited and HSR Business to Business LLC announced today the agencies have merged to form GyroHSR, the world’s largest B2B agency – dedicated to creating powerful ideas that build deeper, more meaningful relationships between people and brands.

Reaching deeper to understand clients’ business to mine the insights that fuel award-winning creative and globally orchestrated marketing programs, GyroHSR’s integrated offering includes advertising, brand strategy, digital, direct marketing, public relations, media and relationship marketing.

GyroHSR brings together Europe’s largest b2b agency with one of America’s largest and most highly decorated b-to-b firms. Gyro has been named Europe’s largest b2b agency by B2B Marketing magazine for four years in a row. HSR has been named Top Agency by BtoB magazine and the Business Marketing Association International 10 times since 1995, most recently in April of this year.

The new entity occupies 17 offices in 15 cities in 9 countries across Europe, North America and the Middle East. Combined revenues total approximately $100 million (USD) and GyroHSR employs more than 600 employees.

“Both Gyro and HSR recognize and embrace the changes that we are seeing in the world of marketing and communications, and this is our response,” said Richard Glasson, Chief Executive of GyroHSR. “This merger creates an agency uniquely positioned to meet the needs of our clients around the world, and able to deliver the truly integrated service that the modern world demands. Through clear thinking, compelling creative work, strategic excellence and a seamless international operation, GyroHSR will work with clients to deliver winning business results.”

Glasson will direct the agency’s overall strategy and operations from London. Richard Perry will be Chief Operating Officer and based in the agency’s London office. HSR co-founder Rick Segal becomes Chief Executive, North America, and GyroHSR’s global practice leader for business-to-business marketing, headquartered in Cincinnati.

“GyroHSR has 30 years of experience in mining deep customer insights from diverse, multi-participant networks of decision makers and influencers,” said Segal. “From the world’s most heavily considered business purchases to the fashion brushfires of consumer electronics, GyroHSR knows how to ignite connections and convert them to sales, category leadership, and customer loyalty.”

The GyroHSR combination creates a new international digital powerhouse, and brings together significant expertise in a number of key vertical sectors, including technology, telecommunications, building products, financial services, capital equipment and life sciences.

GyroHSR serves many industry-leading clients including American Express, Audi, First Data, GE, Hewlett Packard, Hobart Corp., John Deere, Johns Manville, Nokia Siemens Networks, Pitney Bowes, Shell, Sony, T-Mobile, USG and Virgin Atlantic.

The agency’s headquarters are in London and the North American headquarters are in Cincinnati. GyroHSR has offices in:

UK: London (Chelsea, Covent Garden and Farnborough), Manchester
US: New York, Cincinnati, Chicago, Denver, San Francisco
Germany: Hamburg, Munich
France: Paris
Ireland: Dublin
Netherlands: Amsterdam
Spain: Madrid
Sweden: Stockholm
United Arab Emirates: Dubai