NEW YORK – gyro, the global ideas shop, in conjunction with Forbes, has just published the new eBook Transformational Marketing: The Best of the Forbes CMO Network.
Available free-of-charge here, this new 81-page book chronicles the many topics that stretched far into the corners of the marketing, advertising and branding universe on Forbes CMO Network last year.
This insightful collection is a reflection of the excitement, innovation and complexity that has defined the industry. This includes everything from real-time marketing to Red Bull’s stratosphericmarketing jump; the death of business-to-business marketing as we know it and better understanding big data; and the @Work State of Mind, where work comes home and home comes to work.
Through a stable of gyro’s expert bloggers, Forbes staff journalists and interviews with the senior-most marketing executives, the Forbes CMO Network gets at the heart of issues most relevant to brand leaders.
As the Advisor to the Forbes CMO Practice, gyro assists in the development of programming, content and tools that support the several hundred Chief Marketing Officers globally who are part of this practice.
“In a world alive with connectivity, we know communications must evolve, become more emotional, more inspirational and more humanly relevant,” said gyro ceo+cco Christoph Becker. “They must ignite emotions no matter what the setting. Ideas have never been more powerful than in this ever-changing, post-privacy, digital world.”
“I know you will be ignited by the thoughts within these pages as we explore the many ways the world we live in is transforming,” said Becker. “Thank you to all of the inspired minds that contributed to this collection.”
Now in its fourth year as Advisor to the Forbes CMO Practice, gyro continues to work to create new pieces of content, research and resources to ignite marketers worldwide.
We create ideas that ignite business decisions in a numb world. gyro is an Advertising Age Top 50 global agency deploying a 600-employee team of creative professionals in 15 offices in eight countries throughout the world. Globally gyro works with Abbott, Audi, FedEx, HP, John Deere, L’Oreal, USG and Virgin Atlantic. www.gyro.com