Manchester [June 6, 2016] – The University of Salford has selected gyro Manchester for its 2016/2017 student recruitment campaign following a competitive selection process.
Today, the university has a remarkably successful presence worldwide. Its seven schools, 20,000 students and 2,500 staff have helped it become the 5th in the UK in the Whitty Review of UK universities for contacts with small-to-medium enterprise.
gyro Manchester will provide a strategy to elevate brand awareness and perceptions of the university underpinned by a new brand positioning. The new campaign will bring to life the university’s unique values, its links with the industry, and the employability of its graduates in what is fast becoming a hugely competitive market.
The integrated, multi-channel campaign will include out-of-home, radio, cinema and digital media.
Hannah Burchell, Associate Director of Marketing at the University of Salford, said: “The University is pleased to be working with gyro on our forthcoming recruitment campaign. It’s great to partner with an organization who understands Salford and its rich history and its exciting, evolving future. We have ambitious growth targets for the future and it’s imperative that we do everything possible to showcase the opportunities that studying at the University of Salford can bring.”
“We are proud to have been based here in Salford for over two decades and in the city of Manchester for over 100. Thus, we feel that our experience of working with postgrad higher education institutions will help bring a fresh perspective to the sometimes-cliched world of undergraduate communications,” said Danny Turnbull, Managing Director, gyro Manchester.
As a global ideas shop, our mission is to create ideas that are humanly relevant. gyro is Advertising Age’s 2016 B-to-B Agency of the Year and the BMA’s 2015 and 2014 Global B-to-B Agency of the Year. Our 600 creative minds in 14 offices work with top companies, including Aflac, Danone, eBay, Google, HP, Jabra, John Deere, Tate & Lyle, TD Ameritrade, Teva, USG and Vodafone. www.gyro.com
About the University of Salford
The University of Salford draws on an iconic industrial heritage to offer real world learning and research experiences and create highly-employable graduates. Leading in media and digital, engineering, environments and health, Salford features in the QS World University Rankings for built environment and civil engineering, and won the Times Higher Business School of the Year Award in 2014.
The University works with more than 1,000 companies annually and was ranked 5th in the UK in the Whitty Review of UK universities for contacts with small-to-medium enterprises. With 18,000 students, many on practical, professionally-linked programmes, the University of Salford educates the highest number of individuals from low-participation backgrounds in the North West of England.