United Kingdom [April 8, 2014] – gyro, the global ideas shop, has been honored with the two most precious metals from the Institute of Practitioners in Advertising. woolley pau gyro has secured coveted Platinum honors for outstanding Continuous Professional Development for 2014. gyro UK, meanwhile, is set to start a streak of its own winning its IPA Gold honor.
This is woolley pau gyro’s fourth consecutive Gold win, which places them in rare company as one of the few to win the Platinum CPD award. To achieve this highest level, agencies not only have to meet the full criteria for CPD Accreditation but they also have to far exceed regular practice. woolley pau gyro and gyro UK (gyro London and gyro Manchester) succeeded in satisfying these criteria on all fronts.
The IPA is the professional body for advertising, media and marketing communications agencies in the United Kingdom. Criteria for achieving a Gold CPD accreditation are rigorous. Agencies are required to demonstrate the effectiveness of their CPD program on business success. Their submissions must outline a holistic approach regardless of the size of available budget and show creativity in building an energetic learning culture in support of real business objectives.
“The not-so-hidden secret to gyro’s UNO culture is our absolute obsession when it comes to training our creative minds around the world. This is truly the best way to make our clients shine,” said Christoph Becker, ceo+cco, gyro. “I am honored that the IPA bestowed these important acknowledgements upon our global ideas shop. And, I am extremely inspired by both woolley pau gyro and gyro UK’s absolute commitment to the growth of our talent.”
Dean Woolley, Executive Creative Director, woolley pau gyro said,”Ours is an industry where you can’t stop learning for a second. That’s why the IPA sets such high standards for professional development – and why I am so proud of our people for achieving the highest recognition possible.”
Ed Shorthose, Managing Director, woolley pau gyro said, “Our agency is founded on the principle that good work only happens if you give good people the space and opportunity to thrive. Training, sharing and developing – these aren’t secondary activities at woolley pau gyro, they are at the heart of everything we do.”
Mike Shackle, Executive Creative Director, gyro London said, “Our increased focus on our culture, staff training and development has been a major factor in gyro London’s success over the past year. Everyone has benefited from it – especially our clients – and winning our first IPA Gold is recognition of the team’s hard work and something we’re really proud of.”
Our mission is to create ideas that are humanly relevant. gyro is an Advertising Age Top 50 global ideas shop with 600 creative minds in 15 offices around the world. Globally gyro works with Abbott, Audi, Deloitte, FedEx, HP, John Deere, Kimberly-Clark, Newell-Rubbermaid, SAP and USG. www.gyro.com