gyro APAC Elevates Sweis to Head of Media; Santos to Account Director

SINGAPORE [February 28, 2018] – gyro, the world’s first full-service, global creative B2B powerhouse, has promoted a top media leader and welcomed two new hires to its rapidly expanding Singapore office.

Rimi Sweis has been promoted to Head of Media for gyro APAC. Sweis has held multiple media account roles within Band Interprise and previously Carat Enterprise which merged with gyro under the Dentsu Aegis Network in July 2016. Rimi has excelled in driving digital innovation and superior planning in B2B media. Additionally, she has proven successful in delivering regional media strategy and operations.

gyro APAC has also promoted Geraldson Santos to Account Director. Santos’ role will support the innovation of gyro’s B2B media offering; continuing to work across key accounts including Epson, USG Boral and Microsoft.

The gyro media team welcomes two new hires: Fathiah Abdul joins as Account Manager, and will be leading day-to-day media planning. Prior to gyro, Abdul was at Carat Singapore.

Shi Yi joins as Account Executive as well, with a passion for performance marketing and paid social. Shi Yi joined from the performance marketing agency Webnatics.

“Strong and knowledgeable talent is the very heart of our precision offering,” said Kieran Vye, Managing Director of gyro APAC. “We are thrilled to elevate Rimi and Geraldson and further grow our media offering as we continue to provide best-in-class full-service B2B marketing solutions to our valued clients.”

gyro APAC, which includes a presence in Singapore, Australia, New Zealand, Tokyo and Hong Kong, has quickly grown to 100-plus staff members.

gyro APAC’s growing B2B media team is further boosted through Sydney by the Head of gyro Australia New Zealand Dom Weatherhead. Clients include Microsoft, Canon Business Services and Facebook.

The team offers B2B media experience as well as creative and strategy/planning to their clients. “We deliver one consistent way of working, when servicing our clients, no matter what market they are focusing on,” said Weatherhead. “Our holistic approach has proven extremely successful for solving our client’s challenges and thanks to these changes our offering has only grown stronger.”

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About gyro

As the world’s first full-service global creative B2B powerhouse, our mission is to create ideas that are humanly relevant. gyro is Advertising Age’s 2016 B2B Agency of the Year and the BMA’s 2016, 2015 and 2014 Global B2B Agency of the Year. Our 700 creative minds in 16 offices work with top companies, including Aflac, Danone, eBay, Google, HP, John Deere, Teva, USG and Vodafone. gyro is a part of the Dentsu Aegis Network, which is the 2018 and 2017 MediaPost Holding Company of the Year. www.gyro.com

Opus Energy Appoints gyro UK to Create Brand Campaign

Opus Energy, the leading independent energy supplier for businesses in the UK, has chosen gyro UK to develop its latest brand campaign.

Opus Energy was founded in 2002 and has grown significantly in recent years, becoming a key challenger to the ‘big six’ energy companies. It is now the sixth largest business energy supplier in the UK and won Utility Supplier of the Year in the 2017 British Small Business awards.

This growth is due to its success in delivering outstanding customer service, embracing renewable sources, and providing competitively priced energy. Over 90% of Opus Energy’s customers choose to stay with the supplier year on year.

gyro UK will develop a brand campaign that showcases Opus Energy’s expertise in working with businesses. Last year, Opus Energy was ranked one of the ‘healthiest brands in the UK’ by Kantar Millward Brown, alongside household names including Dyson, easyjet, and Innocent.

“The campaign will highlight the benefits businesses can expect in choosing Opus Energy as their ‘go to’ energy supplier,” says Lynn Morrison, Marketing Director for Opus Energy. “gyro demonstrated unique insights into our market and business audiences and had clear ideas on how we can excite and engage those audiences creatively. gyro’s full-service offering is really beneficial for this brief as we are taking an approach which unites both media and creative thinking”.

Kate Howe, gyro UK CEO, added: “It is always inspiring to be involved in a campaign that will challenge the conventions of a market where huge players dominate. Working with Opus Energy, we see an opportunity to create powerful work which will further differentiate Opus Energy in this highly competitive space”.

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About Opus Energy

Opus Energy is the UK’s sixth biggest business energy supplier, ranking in The Sunday Times Top Track 250 for the last six years, most recently in 6th position. It employs over 900 people between Northampton, Oxford and Cardiff, and was named one of the 100 Best Companies to Work For in 2015 by The Sunday Times.

Opus Energy supplies more than 315,000 business locations across the UK with electricity and gas. Generating 90% of its electricity from renewable sources last year, and purchasing power from over 2,300 renewable generators in the UK, Opus Energy is a multi-award winning business, with recent highlights including being named ‘Utilities Provider of the Year’ at the 2017 British Small Business Awards and a finalist at the 2017 Lloyds Bank National Business Awards.

Opus Energy is owned by Drax Group.  

For more detailed information please visit http://www.opusenergy.com/

About gyro

As the world’s first full-service global creative B2B powerhouse, our mission is to create ideas that are humanly relevant. gyro is Advertising Age’s 2016 B2B Agency of the Year and the BMA’s 2016, 2015 and 2014 Global B2B Agency of the Year. Our 700 creative minds in 16 offices work with top companies, including Aflac, Danone, eBay, Google, HP, John Deere, Teva, USG and Vodafone. gyro is a part of the Dentsu Aegis Network, which is the 2018 and 2017 MediaPost Holding Company of the Year. www.gyro.com

Media Agency Holding Company of the Year: Dentsu Aegis Network

In a year when many of Madison Avenue’s top holding companies seemed to retrench — backing off innovation and visionary industry leadership to protect their flanks amid disruptive forces, including calls for greater “transparency” — Dentsu Aegis Network continued to muscle forward by doing what agencies do best: servicing their clients.