Opus Energy Appoints gyro UK to Create Brand Campaign

Opus Energy, the leading independent energy supplier for businesses in the UK, has chosen gyro UK to develop its latest brand campaign.

Opus Energy was founded in 2002 and has grown significantly in recent years, becoming a key challenger to the ‘big six’ energy companies. It is now the sixth largest business energy supplier in the UK and won Utility Supplier of the Year in the 2017 British Small Business awards.

This growth is due to its success in delivering outstanding customer service, embracing renewable sources, and providing competitively priced energy. Over 90% of Opus Energy’s customers choose to stay with the supplier year on year.

gyro UK will develop a brand campaign that showcases Opus Energy’s expertise in working with businesses. Last year, Opus Energy was ranked one of the ‘healthiest brands in the UK’ by Kantar Millward Brown, alongside household names including Dyson, easyjet, and Innocent.

“The campaign will highlight the benefits businesses can expect in choosing Opus Energy as their ‘go to’ energy supplier,” says Lynn Morrison, Marketing Director for Opus Energy. “gyro demonstrated unique insights into our market and business audiences and had clear ideas on how we can excite and engage those audiences creatively. gyro’s full-service offering is really beneficial for this brief as we are taking an approach which unites both media and creative thinking”.

Kate Howe, gyro UK CEO, added: “It is always inspiring to be involved in a campaign that will challenge the conventions of a market where huge players dominate. Working with Opus Energy, we see an opportunity to create powerful work which will further differentiate Opus Energy in this highly competitive space”.

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About Opus Energy

Opus Energy is the UK’s sixth biggest business energy supplier, ranking in The Sunday Times Top Track 250 for the last six years, most recently in 6th position. It employs over 900 people between Northampton, Oxford and Cardiff, and was named one of the 100 Best Companies to Work For in 2015 by The Sunday Times.

Opus Energy supplies more than 315,000 business locations across the UK with electricity and gas. Generating 90% of its electricity from renewable sources last year, and purchasing power from over 2,300 renewable generators in the UK, Opus Energy is a multi-award winning business, with recent highlights including being named ‘Utilities Provider of the Year’ at the 2017 British Small Business Awards and a finalist at the 2017 Lloyds Bank National Business Awards.

Opus Energy is owned by Drax Group.  

For more detailed information please visit http://www.opusenergy.com/

About gyro

As the world’s first full-service global creative B2B powerhouse, our mission is to create ideas that are humanly relevant. gyro is Advertising Age’s 2016 B2B Agency of the Year and the BMA’s 2016, 2015 and 2014 Global B2B Agency of the Year. Our 700 creative minds in 16 offices work with top companies, including Aflac, Danone, eBay, Google, HP, John Deere, Teva, USG and Vodafone. gyro is a part of the Dentsu Aegis Network, which is the 2018 and 2017 MediaPost Holding Company of the Year. www.gyro.com

Media Agency Holding Company of the Year: Dentsu Aegis Network

In a year when many of Madison Avenue’s top holding companies seemed to retrench — backing off innovation and visionary industry leadership to protect their flanks amid disruptive forces, including calls for greater “transparency” — Dentsu Aegis Network continued to muscle forward by doing what agencies do best: servicing their clients.

gyro UK Unveils Revamped Leadership Line Up

Leading business-to-business marketing agency gyro UK has strengthened its full-service offering for clients with an enhanced management line-up following a host of appointments and promotions.

Kate Howe, previously managing director, has been promoted to Chief Executive. She will lead gyro’s continued evolution as a full-service B2B marketing agency and work with Liz Jones, CEO of B2B at parent company Dentsu Aegis Network to deliver its capabilities to new and existing clients.

The promotion underlines Howe’s stature as a leader within the B2B industry and her pivotal role in the agency’s integration within Dentsu Aegis Network after it acquired the agency in July 2016 and subsequently incorporated the network’s B2B media shop, Interprise.

Beth Freedman joins from Saatchi & Saatchi Pro to take up the role of Managing Director.  She will oversee overall client relationships and the agency’s operations helping its clients unlock the value of gyro’s full
service capabilities. Freedman brings more than two decades’ of industry experience working with major players at Fallon and most recently worked as head of client services at the Publicis brand formerly called Saatchi Masius.

Ian Bell also arrives from Dentsu Aegis Network media agency Carat as Chief Strategy Officer. He will lead the 12-strong strategy team across gyro UK, help gyro leverage the wider network’s diverse skills and capabilities and identify strategic solutions for new and existing clients’ problems. His experience spans 20 years working across both B2B and B2C campaigns for respected advertisers such as Mondelez, Rolls Royce Motor Cars and Proctor & Gamble.

Finally, the agency’s Executive Creative Director David Harris has been promoted to Chief Creative Officer of gyro UK in recognition of his work delivering best-in-class creative solutions since joining in June 2015.

Kate Howe, chief executive, gyro UK said: “The arrivals of both Beth and Ian greatly enhance our creative and strategic thinking alongside our expertise in how to intertwine B2B creativity with media, tech and data. This will be vital as we continue on our integration journey following the merger with Interprise.

“We’re building an agency around clients, and their customers, and not just channels. I have an ambitious UK growth plan for gyro, and this expanded leadership team will help us achieve it.”

Liz Jones, CEO, B2B at Dentsu Aegis Network said: “More and more clients are demanding integrated expertise and capabilities in their B2B communications. This increases the need for agencies to weave together media, digital and creative to create campaigns that truly resonate with a company’s target audience. The strong, entrepreneurial leaders that we have at the helm of gyro UK means the agency is now perfectly placed to prosper and grow in this marketplace.”

The new leadership team structure will be in place from January 2018.

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About gyro

As the world’s first full-service global creative B2B powerhouse, our mission is to create ideas that are humanly relevant. gyro is Advertising Age’s 2016 B2B Agency of the Year and the BMA’s 2016, 2015 and 2014 Global B2B Agency of the Year. Our 700 creative minds in 17 offices work with top companies, including Aflac, Danone, eBay, Google, HP, John Deere, TD Ameritrade, Teva, USG, Marshalls, Department for International Trade and Vodafone. gyro is a part of the Dentsu Aegis Network, which is the 2017 MediaPost Holding Company of the Year.
www.gyro.com

About Dentsu Aegis Network
Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands – Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 38,000 dedicated specialists. www.dentsuaegisnetwork.com

Bewerber persönlich kennenlernen – bei Bier und Häppchen

Eine Online-Stellenanzeige ist nicht der richtige Weg, um passende Mitarbeiter zu finden, stellte Claudia Leischner fest. Stattdessen setzt die Chefin der Werbeagentur Gyro München auf Social Media, Empfehlungen und persönliche Treffen unter dem Motto “Beer & Greet”.

Joe Torre Safe At Home Foundation: Not All Scars Are Visible

Exposure to domestic abuse as a child can greatly increase the likelihood of perpetuating violence as they grow up. This startling truth about the cycle of violence and the need to end it is precisely what The Joe Torre Safe At Home Foundation and its national advertising campaign were created to change.

Hiscox USA Launches Campaign to Celebrate Courage in Filmmaking at Austin Film Festival

New York [Oct. 26, 2017] – Today, small business insurer Hiscox USA is launching a campaign to promote the “Hiscox Courage Award” at the Austin Film Festival (AFF). Voted on by the audience, the award is presented annually to a film that best embodies the virtue of courage and to the filmmaker who embraced risk to share the story.

As a leading sponsor of the AFF, Hiscox turned to its agency gyro to help create an unconventional campaign encouraging attendees to vote for what they consider the most courageous film. The award will follow the 180+ screenings that will take place over the course of the week-long festival.

The ads show examples of courage throughout the history of film. Copy reads: “It took until 1964 to show an interracial marriage on screen” and “It wasn’t until 1969 that a naked man was shown on screen.” The design and animations are inspired by legendary movie titles designer Saul Bass.

“Filmmakers have a tough – if not impossible – job just getting some of these brave films made,” said Kash Sree, executive creative director at gyro New York. “That’s what really inspired us as we looked to praise these courageous filmmakers for their creative work.”

The campaign will run from October 26 through November 2 and includes pre-roll idents, animations, and posters at the festival. 

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About Hiscox Small Business Insurance

Hiscox, the international specialist insurer, is the first company in the U.S. to offer insurance for small businesses direct, online, and in real-time. We provide professional liability, general liability and business owner’s insurance, underwritten by Chicago-based Hiscox Insurance Company Inc., which is rated ‘A’ (Excellent) by A.M. Best Company. Additional information can be found on the Why Choose Hiscox? page. Coverages are subject to underwriting and may not be available in all states. Hiscox Ltd is listed on the London Stock Exchange UK: HSX.

Hiscox also provides professional liability, property and specialty insurance to U.S. businesses through U.S.-based brokers. This communication does not constitute a solicitation of business by Hiscox’s syndicates at Lloyd’s, London.

About gyro

As the world’s first full-service global creative B2B powerhouse, our mission is to create ideas that are humanly relevant. gyro is Advertising Age’s 2016 B2B Agency of the Year and the BMA’s 2016, 2015 and 2014 Global B2B Agency of the Year. Our 700 creative minds in 16 offices work with top companies, including Aflac, Danone, eBay, Google, HP, John Deere, TD Ameritrade, Teva, USG and Vodafone. gyro is a part of the Dentsu Aegis Network, which is the 2017 MediaPostHolding Company of the Year. www.gyro.com